CEO, Chairman & Spinman
Madden was Vice President, Assist to the President of NBC under then CEO Fred Silverman, for whom Madden wrote speeches when he was Director of PR Planning at American Broadcasting Companies. When television wunderkind Silverman became CEO of NBC, Madden was the only ABC executive he took with him.
Corporate titans like the Chairman of Kellogg’s Company looked to Madden to write influential speeches for them that were reprinted in The New York Times and other publications.
When he launched TransMedia Group in Manhattan, the boutique firm landed the largest company in America at the time as its first client—AT&T. Madden helped Ma Bell through its tumultuous divestiture period, guiding then besieged chairman Charley Brown through the media underbrush up to a safe clearing where the company reinvented itself.
Madden has won many awards including the Public Relations Society of America’s Bronze Anvil for a PR campaign he conducted for The City of New York. Rexall Sundown Founder Carl DeSantis credits Madden’s publicity for the firm’s spectacular success, culminating in DeSantis selling the company in 2000 for $1.6 billion.
When Madden’s not generating publicity, he keeps inventing and patenting things like his Knife and Forklift, 1.5 lb. dumbbells with utensils sticking out. He calls them training wheels for overeaters and sold tons of them.
Check out Tom's blog, Madden Mischief.