Executive Vice President of Public Relations
After working for top media outlets, such as Dateline NBC and FOX News, Jennifer Weinstein is the Executive Vice President of Public Relations for TransMedia Group. On a daily basis, Jennifer uses her strong journalism background and experience to create and execute compelling PR campaigns for a broad range of clients. Maintaining strong relationship with top-tier media, her goals are to seamlessly tell the story of her clients and elevate their positioning as thought leaders in their respective industries.
On a constant quest for solid news, Jennifer began spinning her daily onslaught of weekly PR pitches into credible news content more than 20 years ago. She enjoyed the challenge and creativity so much, she became a Multimedia Consultant/Project Manager for Fleishman-Hillard International Communications’ Broadcast PR Division and later, Senior Producer of Multimedia Content for Vidicom, a global marketing company.
She developed multimedia strategies for TV, radio and Web. Her news angles and broadcast content were instrumental in achieving major market placements for such clients as Proctor & Gamble, Johnson & Johnson, Schering-Plough and DuPont. Jennifer also produced and directed
video news releases, long-form corporate videos, satellite media tours and public services announcements, including “Save the Tigers” for ExxonMobil and “Defeat the Heat” for QTG(Quaker/Tropicana/Gatorade).
Weinstein graduated with a BS in Communications from University of Florida and won an Associated Press Broadcasters Award, special recognition from Investigative Reporters and Editors (IRE), Bronze SABRE and other major awards.
Jennifer brings to TransMedia a wealth of PR experience in FDA approvals, consumer health care, national consumer product launches and social education programs.