Director of Advertising
Mr. Schulkin is responsible for developing TransMedia's clients advertising and marketing approach. Tapping his extensive marketing and sales experience, he puts his formidable creative skills to work on developing effective advertising programs for TransMedia's clients.
Prior to joining TransMedia, Mr. Schulkin was president of KSL Sports where he developed all facets of product production; product patent, manufacturing, packaging, promotion, publicity and sales of products. Schulkin is also the inventor of "Hot Hand" a revolutionary sports glove.
Mr. Schulkin has secured many product spokespeople; Dr. J. Erving; as well as, negotiating and contacting partners for the NBA and the NCAA. He has also developed creative direction with successful food campaigns for premier accounts; Sweet 'N Low, Nabisco & Thomas' English Muffins; to name a few. Products under Mr. Schulkin's responsibility were sold nationally and internationally due to his creative skills in advertising and marketing.
Mr. Schulkin holds a B.S. in Business and Public Administration and an MBA in Marketing and Business Administration. He is the winner of Inc. Magazine Marketing Masters Award and holder of three patents on exercise equipment and sports products and two brand trademarks.