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The Water Club: South Florida's Newest Waterfront Dining & Entertainment Destination, Selects TransMedia Group to Spearhead PR

TransMedia to promote all-day and all-night venue that caters to locals, tourists and boaters which is creating over 250 jobs



5/3/2010



The Water Club, South Florida's newest waterfront dining and entertainment destination, is scheduled to open with a splash to the public on May 28, 2010, in the Intracoastal Mall, on the Intracoastal Waterway, at 3969 N.E. 163 St., North Miami Beach, FL, 33160. The Water Club, in the legendary "Miami Shooters" location, has selected TransMedia Group as its agency of record for the grand opening and all media relations.

TransMedia Group is organizing a series of Grand Opening special events at the 27,500 square-foot facility, that seats more than 400. This waterfront space, which has undergone a multi-million dollar refurbishing, includes a mix of indoor and outdoor environments, ranging from a 15,000 square-foot pool deck and patio and casually elegant interior spaces with 500 feet of dock space accommodating up to 50 boats, with a full-time dock-master, and swimming pool with a sun deck. The Water Club is designed as an all-day, all-night, year-round destination for South Floridians arriving by car or boat with a variety of DJ & live musical entertainment and full sports coverage on high definition TV's. In addition, The Water Club will hire more than 250 local employees.

According to CEO of TransMedia Group, Tom Madden, "We are thrilled to be on-board as the agency of record of The Water Club. We are lining up community and celebrity support for the grand opening parties, and the creme de la creme of media coverage for their fabulous chefs, the Randazzo's."

Chefs Andrea Curto-Randazzo and Frank Randazzo, owners of Talula Restaurant in South Beach and Creative Tastes Catering & Event Production in Kendall, are on-board as Executive Chefs & Directors of Food & Catering Operations at The Water Club. Both Andrea and Frank are widely recognized in culinary circles as two of the most inventive chefs in the U.S. As head chef at Wish, Andrea was named one of Food & Wine Magazine's Ten Best Chefs. Frank has fine tuned his culinary and business skills at some of New York City's finest restaurants including Tribeca Grill, Aquavit and Arizona 206.

For more information, visit http://www.thewaterclubmiami.com.




















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