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Outing the Watch! Watchcuff(TM) Retains TransMedia to Publicize First Major Design Innovation in Men´s Shirts in Centuries
6/11/2007
TransMedia Group has been retained to introduce one of the most exciting design innovations in men's shirts in centuries, called the Watchcuff(TM).
"For the first time, Watchcuff will "out the watch;" liberate it from being hidden for decades beneath the cuff, thus eliminating the need to roll up ones sleeve to see what time it is," said TransMedia's founder and CEO Thomas J. Madden.
Moreover, Watchcuff makes it possible for everyone to see what kind of watch you're wearing, he said. "Why wouldn't owners of a beautiful wristwatch want people to see it?
"So we plan to hold a giant "coming out party" for that poor, neglected little treasure we keep buried in our shirts-our unsung, unseen wristwatch," Madden said. "So Watch Out for what's coming soon!"
TransMedia will kickoff a national publicity campaign by introducing Watchcuff at the first fashion show to be held on the beach in Fort Lauderdale, FL. The event on June 30 will feature Miami Dolphin Cheerleaders modeling men's shirts sporting the new Watchcuff. TransMedia also is charged with finding watch companies willing to partner with Watchcuff and licensing Watchcuff to leading shirt manufacturers.
"The Fashion Shows in which we'll be showing off Watchcuff will be great opportunities for allied marketing, promotion and publicity," Madden said.
Men's shirts with Watchcuff initially will be offered for sale exclusively on BocaRaton.com and eventually on other community portals on the Internet.
For more information about Watchcuff and the events TransMedia Group is planning to introduce and sell it, contact Gabriela Nunez at 561-750-9800 x 221.
About TransMedia Group
TransMedia Group is a full-service public relations firm serving clients worldwide since 1981. Based in Boca Raton, FL, the firm has offices in New York and London.
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