 |
TransMedia Picked to Publicize 'Wall Street Minute'
Television Series Will Feature One-Minute Programs to Help Wall Street Investors
06/19/2006
TransMedia Group announced today they have been retained to promote a new insert TV show called "Wall Street Minute." The television series will feature one-minute insert programs geared to helping novice investors to better understand Wall Street terms and lingo. The show will be hosted by financial specialist Mitch Smith of Gaines and Smith Financial Group.
The insert programs are designed for airing on local television news programs nationwide. They will include one-minute segments on such topics as "What the heck is capitulation?" "Stocks: when to hold 'em or fold 'em," "Should long investors be short sellers too?" and "How to pick the ace broker in a wild deck." Everything from investments to insurance and legal and tax matters will be discussed.
"We have big promotional plans for this show, including exhibiting it at NATPE, the annual meeting of television program executives," said TransMedia CEO Thomas J. Madden, a former Vice President of Programming at NBC under TV wunderkind Fred Silverman.
"Today almost everyone is involved directly or indirectly in stock and bond markets, yet a large percentage of investors are unfamiliar with terms and lingo used pervasively in financial markets," said TransMedia publicist Michael Gustman. "The idea of this show is to educate the public in an entertaining way by simplifying the process and explaining what terms mean and how markets work."
The show will be produced at Lynn University by John Bennardo, a former producer at "America's Funniest Videos" and Oprah Winfrey's Oxygen Network.
"We're going to make learning about Wall Street fun to watch," said Bennardo, a graduate of the American Film Institute in California and teacher of film courses at Lynn University.
About TransMedia Group
TransMedia is a full-service, independent PR firm serving clients worldwide since 1981. The firm currently is promoting another TV series, "Winning In America," hosted by Sy Sperling.
About Gaines & Smith Financial Group
Headquartered in Boca Raton, Florida, Gaines & Smith Financial Group is one of the leading advisory and wealth management companies with affiliated advisors located across the country. For more information about Gaines & Smith, visit http://www.gainesandsmith.com.
# # #
|
|
|
|
|
|
