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Motherhood Moment
TransMedia Said It Was Retained by 'Made in USA Certified' to Show How Businesses Displaying Its Seal Can Help to Create Jobs in America
TransMedia Group said it was retained by Made in USA Certified, Inc. to publicize "the seal that can heal" as the ultimate stimulus for the economy—jobs.
TransMedia Group (www.transmediagroup.com) said it will conduct a national PR campaign for the industry leader in third party certification for genuine "Made in USA" products and services.
According to TransMedia's founder and CEO Thomas J. Madden, the campaign will be designed to build nationwide awareness that doing business with companies showing the "Made In USA Certified" seal is one of the best things consumers and businesses can do to help the economy and create jobs.
Made in USA Certified president and co-founder Julie Reiser said TransMedia will "maximize exposure for the Made in USA Certification program and the branding/marketing opportunity it offers companies that promote their products and or services as 'Made in USA.'"
Madden called the Made in USA Certified Seal an "instantly recognizable symbol that shows that an independent company has verified the supply chain of a company's product(s) and they are compliant with current U.S. laws and regulations in regards to making the claim 'Made in USA.'"
"'Make It in America' is a key initiative on Capital Hill and across much of Corporate America as it has become increasingly obvious that our Nation's economic recovery, growth and economic sustainability must consist of a strong manufacturing/jobs base," said Madden.
House Democrats were briefed recently on a poll conducted this spring by The Alliance for American Manufacturing, which found that voters are anxious about the nation's mounting debt to China. Key voting blocs named the loss of manufacturing jobs as a top worry, the survey found. Additionally, White House senior adviser David Axelrod said, "We have a vision of how to build a stronger economy," and "Make It In America is an essential element."
Reiser said TransMedia was selected from a list of top PR firm candidates because of Madden's and TransMedia's 30-year-plus history representing America's leading companies, including AT&T, Kellogg's Company, Rexall Sundown and The City of New York, for whom the firm created a campaign promoting fair housing, which earned it a Bronze Anvil Award from the Public Relations Society of America."
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