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Traveling Jewelry Show to Sparkle With TransMedia Group Advertising and Publicity Campaign
TransMedia calls event 'a sparkling stimulus package for your eyes and pocketbook' and arranges for proceeds from the first show to benefit Susan G Komen
1/11/2010
TransMedia Group (www.transmediagroup.com) adds to its fashionable roster of fine beauty and art clients with The MalicJewels (www.malicjewels.com) Jewelry and Gift Show.
Set to travel from city to city across America, the show has chosen TransMedia Group to plan and implement a full-scale national advertising and publicity campaign featuring the show's accessories and beauty necessities ranging in prices from $5 to $200,000, beginning with the show's debut this month in Philadelphia.
TransMedia Group's publicity will underscore how the free-to-consumers event brings some of the world's most talented jewelers together, while offering items at affordable prices and presented in a brilliant display.
"One of the first items to be cut from the shopping budget when the recession hit was jewelry," says TransMedia's Director of Beauty and Fashion Lynn Lewis. She adds, "Consumers are just waiting to hear about a chance to buy their favorite accessories without breaking the bank in a one-stop shopping trip. That's what the MalicJewels Jewelry and Gift Show is all about, which in today's economy is newsworthy."
TransMedia will highlight the widest range of value of any similar show in the country. "There will be something for everyone in a price range shoppers won't find at local jewelry stores," says J.P. Hervis, Director of Public Relations.
TransMedia Group plans to invite the media to hear the special entrepreneurial stories of exhibitors who've made it, are fighting to make it, or are just beginning their dream such as artists like Galit Rondin. She makes each piece of her fine jewelry by hand and has already been featured in Glamour Magazine.
TransMedia Group plans to align MalicJewels with local charities in each city. "MalicJewels wants to support charities in the cities that support this special event," says Hervis. Susan G. Komen For the Cure received a donation from MalicJewels and was given a booth at the Philadelphia show to accept donations from visitors.
Following the show's successful debut in Philadelphia, TransMedia Group is now in full speed executing its campaign for upcoming shows in Baltimore this weekend and following that in Cleveland.
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