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TransMedia Group Retained To Show How 'The Shield' Reduces Radiation From Cell Phones by 90 Percent
10/26/2009
The first cell phone radiation
blocker to be USA lab-tested and proven effective has retained TransMedia
Group to make "The Shield" as reassuring and friendly to cell phone users as
their ring tones.
TransMedia Group (www.transmediagroup.com) will launch a publicity campaign
designed also to separate "The Shield" from a plethora of phony devices
marketed on the Internet by unscrupulous sellers preying on people's fear of
radiation.
"While the jury may still be out on the actual cancer risks of long-term cell
phone radiation exposure, TransMedia's PR program for The Shield should give
consumers some peace of mind," said Dr. Barbara Levine, The Shield's media
spokesperson.
"In interviews, we will show before and after meter readings of how The Shield
(www.buytheshield.com) blocks up to 90 percent of electromagnetic radiation
from cell phone exposure," said Dr. Levine, Associate Professor of Public
Health at Weill Cornell Medical College.
Dr. Levine also will present thermographic images of the head with no exposure
to cell phone radiation compared to that of a head after just a 15-minute
call, when yellow and red hues appear in areas of the brain indicating thermal
effects.
"Unlike the rest of so-called shields advertised on the Internet, this
USA-lab-tested and proven product attaches to the battery in your cell phone
and you can actually see on a meter the radiation reduced significantly, which
should make this a very graphic campaign," said TransMedia President Glen
Calder.
Part of TransMedia's publicity campaign will recommend other precautionary
steps cell phone users can take to reduce the risk of radiation exposure, such
as using a headset or speakerphone.
Dr. Levine also recommends reserving the use of mobile phones for shorter
conversations and recognizing that the effects of cellular damage may be
greatest on the young, "so it might indeed be wise to limit children's use of
cell phones and protect them with The Shield."
One of the best ways to avoid radiation risk is accomplished in a car by using
external antenna, which moves the source of the radiation farther from you,
she added.
TransMedia Group is a full-service, international firm serving clients
worldwide since 1981.
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