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TransMedia Lands Legendary Hair Replacement Champion Sy Sperling, Famous for Admitting on TV 'I'm Also a Client'
04/03/2006
TransMedia Group announced today that it will represent entrepreneurial icon Sy Sperling, who became famous doing TV commercials for his Hair Replacement Business Empire by saying, "and I'm also a client."
"Following in our long tradition of representing successful entrepreneurs like Rexall Sundown founder Carl DeSantis, we're honored to welcome Sy Sperling as a client," said TransMedia Group Chairman Tom Madden. TransMedia Group represented Rexall Sundown during its growth years after in went public in the 90s, climaxing with its sale in 2000 for $1.8 billion.
"Not only will we assist Sy with such projects as his audio success program "How to Succeed in Business ... Beyond Your Wildest Dreams," created with marketing and sales superstar Tim Paulson, but Sy has agreed to advise our entrepreneurial clients in developing their own business models," said TransMedia Account Executive Lynn Martin.
Sperling built a hugely successful business empire from scratch, starting with a few thousand dollars borrowed against his credit cards. His small hair replacement center in New York grew to be the dominating force in the industry and was ultimately sold to the Regis Corporation for $210,000,000!
"Business people have long clamored to have Sy reveal his closely guarded business success secrets, which for the first time he is now doing," Martin said.
TransMedia is a full-service, award-winning public relations firm serving clients worldwide since 1981. It is the official PR firm of the Florida Direct Marketers Association and Latin CEO International.
Sy Sperling appears frequently as a guest on Jay Leno, Conan O'Brien, Saturday Night Live, Lifestyles of the Rich and Famous, and Howard Stern.
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