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'Shop Laughing' Debuts Online as First Home Shopping Show With Singing, Dancing and Comedy a la 'American Idol Meets QVC'Will Take Home Shopping Where No Man or Woman Has Gone Before!
4/26/2010
Watch out HSN, Madden is itching for an encore. Not coach Madden. Not the shoe guy either, but the "Spin Man" Tom Madden has created Shop Laughing, the first home shopping show with an entertainment kicker he likens to "American Idol meets QVC."
TransMedia Entertainment, a division of Madden's International PR firm, TransMedia Group (www.transmediagroup.com) will launch Shop Laughing May 1 online at www.shoplaughing.com; www.shoplol.net. Viewers can call in orders toll free at 877-456-5565 (877-4LolLol).
Madden's first blending of shopping and entertainment was "Shop Around The World With Elke" distributed on videotape prior to the Internet. Although garnering press kudos, only a small audience ever saw how funny was his host Elke Sommer, who starred in films with Peter Sellers.
After building his PR firm into a bustling business, Madden, a former NBC Programming VP and right hand to TV wunderkind Fred Silverman, is now up to his old shticks again as Shop Laughing's creator.
"While TV hosts ooze with enthusiasm and an almost terminal next-door neighborliness, the home shopping genre hasn't evolved much," he said. Shop Laughing features performers in between shopping segments for funny items like wallets that open by fingerprint, a Germ Bullet that mortally wounds flu bugs up your nose and a stylish stun device called Stazem that can knock an assailant flat. Meanwhile amateur singers, dancers and comedians compete for viewers' text votes.
At NBC Madden was ahead of his time recommending new genres, including something called 'reality programming,' said TransMedia President Glen Calder, a former producer for Geraldo Rivera. "Tom would pitch concepts, but get shot down."
Shop Laughing will be streamed live online. "Presenters will be fun to watch," said Impresario Madden, including gorgeous 75-year-old former top model Oleda Baker selling her skincare and Dr. Rod presenting Madden's own invention of Knife and Forklift (www.knifeandforklift.com), a combination of dumbbells and utensils that lets you exercise while eating. Madden said the Ellen DeGeneres show just ordered a pair after seeing them on NBC's TODAY SHOW and reading a rave review in FITNESS Magazine.
Madden also writes books like "Spin Man" praised by Dick Clark and Regis Philbin as a funny look inside the PR business.
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