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SEED OUR FUTURE, AN ORGANIZATION THAT ENABLES COMPANIES TO REDUCE THEIR CARBON FOOTPRINT BY PLANTING TREES IN CUSTOMERS' NAMES, HIRES TRANSMEDIA TO SOW PR
Trees To Be Planted In Deforested Regions Worldwide
As Corporate Responsibility Meets Eco-Branding
4/13/2009
Seed Our Future (www.seedourfuture.org), which provides companies a way to plant trees in deforested areas worldwide, thereby reducing their carbon footprint while creating an eco-friendly way to leverage their brand, has retained TransMedia Group to publicize how it’s ‘sowing’ the way to a healthier planet.
“Our mission is to publicize how corporations can leverage their brand in an eco-friendly way through an easy online promotion, which Seed Our Future delivers through a website and PIN code,” said TransMedia Group CEO Tom Madden. (www.transmediagroup.com)
“Our publicity will show how a company’s customers can receive a card that allows them to simply go online to learn about eco-initiatives that can help save the planet by having a tree planted in their name in a deforested area of the world as each tree absorbs 2,400 pounds of carbon dioxide over its lifetime,” he said.
The PR firm’s bilingual publicity departments will issue releases in various languages explaining how upon redemption, a company’s cardholders will be able to print a certificate that includes the company’s name and logo in a certificate suitable for permanent framing right in the customer’s home.
By taking part in the reforestation of our planet, participating companies also will receive regional and national publicity through TransMedia, which serves clients worldwide from offices in Boca Raton, London and New York City.
Corporate participants also receive at no additional charge 10 organic t-shirts and six lapel pins with each order of 1000 trees. “The more trees companies order, the
more free shirts and pins they will receive,” said Rob Stillman, founder of Seed Our Future. Minimum order is 500 trees at $1.25 or as low as 30 cents per larger commitments.
For every 1000 trees ordered, Seed Our Future donates an additional 100 trees.
“We chose TransMedia because we’re branching out quickly and want to offer our clients the capabilities of an international PR firm,” said Stillman. “And our corporate clients deserve it for creating oxygen and reducing carbon, while putting poor people around the world to work planting trees.”
TransMedia will announce that companies planting more than 10,000 trees will receive the “2009 Greenie Award,” especially created for this campaign to preserve the planet.
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