The PR Quiz

Here’s the answer key:

---

1. FALSE  Sending out too many releases will only dilute the impact when you really have something newsworthy to announce.

---

2. FALSE  The fundamental objective is to get press to write about you, not just be aware of you.

---

3.TRUE  There’s nothing like news to start people talking.

---

4.FALSE  PR firms don’t control the press, so be leery of firms that “guarantee” results.

---

5.FALSE  An outside agency can make your in-house PR operation more effective by expanding their media contacts and bringing more expertise to their operation.

---

6.TRUE  All are great questions to ask!

---

7.TRUE  PR definitely makes advertising more effective.

---

8.FALSE  Not necessarily. Some companies offering inferior products or services are better off not inviting press scrutiny.

---

9.FALSE  It’s the worst time, particularly at newspapers trying to put to bed their weekend editions.

---

10.FALSE  It’s best to have press contact the publicist who has experience managing the process, who can refer inquiries to the right sources and then prepare those sources to give the best responses.