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The PR Quiz
Test how much you know about public relations and the role it can play in branding your company and beefing up your bottom line. It will only take a few minutes and could help your business to grow faster!
1.
You should send out two or more news releases each month if you want the press to take notice of your company.
True or False
2.
The fundamental objective of a PR campaign is to get media to be more aware of your company's products or services.
True or False
3.
Favorable media coverage of your company is probably the best way to start a favorable buzz.
True or False
4.
The best PR firms to hire are ones that guarantee they'll get you great stories in the press about your business.
True or False
5.
If your company has an in-house public relations department, you have no need for an outside PR agency.
True or False
6.
Among key questions to ask in selecting a PR firm are 'Who'll be working on my account?' 'What's your track record in delivering results?' and 'How soon will I be seeing a return on my investment in PR?'
True or False
7.
Because PR creates awareness and credibility through an implied third-party endorsement, it can make advertising and marketing, or the channeling of that awareness into action, much more productive.
True or False
8.
Every company will benefit from effective publicity.
True or False
9.
Best time to contact a reporter or editor is late Thursday afternoon.
True or False
10.
News releases issued by PR agencies should contain a client or company contact.
True or False
Click For Correct Answers
If you answered more than five questions incorrectly, you need to call Tom Madden at TransMedia Group right away at 561.750.9800 x211 for a complimentary review of your communications program or email him at email: TMadden@transmediagroup.com. If you answered more than seven correctly than you know the value of good PR and you'll enjoy speaking to Tom, who is the author of SPIN MAN and TransMedia's founder.
For every client, TransMedia creates a TransMedia Roadmap leading to maximum publicity. Does it include everything TransMedia will do for a client? Hardly! As we go forward, shortcuts begin appearing that take us to more fruitful publicity areas. This invariably happens as we successfully brand and increase media interest in our client's products or services. Soon new opportunities abound as we gain traction with our story and greater understanding of what messages and communications channels most effectively enhance our client's reputation and bottom-line profitability. To reach your desired destination quickly, let us create your own . . .
TransMedia Roadmap! (Don't drive to work without one.)
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