TRANSMEDIA GROUP BACKGROUND
Public vs. Private Clients
While our first client when we started our firm in New York City was one of the largest public companies in America, AT&T, most of our clients these days happen to be private. They include, however, some of the largest employers in Florida, such as The Continental Group, the state's largest property manager; GL Homes, the #1 home builder, etc. all with strong revenues, balance sheets, market shares and growing businesses helped substantially by our publicity. Also we recently signed Stanley Steemer and we represent many celebrities involved in various companies.
On the public side, besides Celsius Holdings (Nasdaq: CELH) we've been hired over and over again by McCormick & Schmick's Seafood Restaurants, Inc. (Nasdaq: MSSR), to handle grand openings and publicity for their stores in Florida, which are among the most successful and profitable of their 97 restaurants nationwide. We also brought media attention to Seisint and Naviant, two public companies which resulted in them both being acquired, one by Lexus Nexus; also we've done PR for Krispy Kreme, major banks and law firms. Take a look at our client list on our site at www.transmediagroup.com. And over the years we've done PR for some small OTC companies.
Probably the most success we've had promoting a public company was with Rexall Sundown Inc., whose revenues rose from $100 million to $900 million during the years we were their PR firm of record until founder Carl DeSantis sold the company in 2000 for $1.8 billion. Carl says our publicity, which made many of their products like Osteo-BiFlex and Cellasine the top-selling products in the years they were introduced, also made him a billionaire. Today Carl has invested about $20 million in Celsius and you know who he has once again as his PR firm.
Whether a company is private or public, there's really is little difference in how we do their publicity as the focus still most be ultimately on the company's products and services. In our opinion, that's the best way to promote a stock and we have proven that over and over.
Prior to starting TransMedia Group, TransMedia’s founder, Tom Madden, worked in high executive positions for many large public companies, including NBC and American Broadcasting Companies. And before that he did publicity for Kellogg's Company, so he and his organization are very familiar with both the benefits and contraints of representing public companies.
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