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TransMedia Group Launches Public Affairs PracticePalm Beach’s Fastest-Growing, Independent Public Relations Agency Capitalizes on Client’s Election Win
11/9/2004 1:31:27 PM
Boca Raton, FL - November 9, 2004 - TransMedia Group (TMG), Palm Beach’s fastest-growing, independent public relations agency, announced today the launch of its public affairs practice. The firm launched the new practice area after its expertise was sought out for a hotly contested school board run-off election in Miami-Dade County, the nation’s fourth largest school district. Jamie Schwartz, director of the firm’s corporate communications group and former Clinton Administration staffer, will lead ‘TMG Public Affairs’.
With less than 9 weeks until November 2nd, Miami-Dade School Board Candidate for District 3, Dr. Martin Karp, retained TMG for strategic communications counsel and media relations. After a ‘too close to call’ vote in late August, Karp, was forced into a hotly contested run-off election for a seat on Miami-Dade’s School Board with the majority of media coverage stacked against him. Dr. Karp recognized that being pushed onto a cluttered federal ballot would require laser-focused message creation, dissemination combined with a renewed commitment to media relations and grassroots outreach.
“Dr. Karp’s election was a must win scenario for countless reasons. The clock was ticking, local races became overshadowed by national and statewide races as well as an endless ‘battleground state’ news cycle, our team disregarded all the challenges and quickly dove into action,” James Viscio, CEO, TransMedia Group, proudly recounted. “This hard-fought success, combined with other public affairs experience, gave us the obvious platform to grow our business and expand TransMedia’s reach.”
Dr. Martin Karp claimed victory shortly after midnight on November 3rd by a margin of more than 7,000 votes. He will serve a three-year term beginning on November 15th 2004.
TransMedia Group, headquartered in Boca Raton, Florida with offices in New York City, was founded in 1981. The agency boasts multi-disciplinary publicists, national and international experience with marquee clients such as Precision Response Corporation, Kemin Consumer Care, Illustrated Properties, Archstone-Smith, Jordache Enterprises-U.S. Polo Association,
Bova & Bova Hospitality Investment Group, O*ZONELite, Rexall Sundown, Krispy Kreme and Best Kiteboarding.
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