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TransMedia Group to Publicize Launch of 'Pet Tracks,' America's First Quick, Reliable, Inexpensive Service That Recovers Pets Lost or Missing
Pets To Have Their Own Call Center and Satellite Leash
4/7/2008
Pet Tracks (http://www.pet-tracks.net) has retained TransMedia Group to yelp about the launch
of America's first national pet information registry, which could
dramatically reduce an exploding pet population in animal shelters
nationwide.
The innovative new service offers pet owners for the first time an
affordable and non-invasive way to keep track of their pets through a
national database and GPS technology.
The new pet recovery system will dramatically increase the chances of a
speedy and safe reunion should animals and their owners ever be separated
in calamities like tornadoes, hurricanes and acts of terrorism.
According to Bush Enterprises, parent company of Pet Tracks, CTO Pamela
Bush, "Hurricane Katrina left the owners of approximately 600,000 pets
grieving over their missing animals, while 6 to 8 million pets enter animal
shelters needlessly each year in the U.S. Pet Tracks will attack this
problem by providing owners with an affordable way to recover lost pets."
Upon enrollment, each pet receives a Pet Tracks ID Tag, engraved with a
unique Pet Tracks ID number, a Pet Tracks phone number and website address.
Upgrade options include the Pet Tracks Flash Drive and the Pet Tracks GPS
System.
Information on the unique Pet Tracks Tag can be used to contact Pet
Track operators, who are available 24 hours a day, 7 days a week. The ID
number allows the operator to find the emergency contact information and
medical information that was entered into the system.
"With hurricane season right around the corner, it's important for pet
owners to be prepared," said Kim Morgan, Senior VP of TransMedia Group. "As
pet owners ourselves, we're excited to be working with Pet Tracks as it's
the most innovative and technologically advanced pet recovery system to
date," added Morgan, whom press may contact at kmorgan@transmediagroup.com.
"We chose TransMedia Group because it's a doggedly-persistent PR firm
that's like an Irish Setter on point for regional, national and
international media," said Pamela Bush. "With their publicity yelp, we will
be able to keep families and their pets safer across the country."
About TransMedia Group:
TransMedia Group, headquartered in Boca Raton, FL, is an award-winning
PR and marketing firm that has served clients worldwide since 1981. For
more information visit http://www.transmediagroup.com.
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