PERFORMANCE BRANDS, INC. LAUNCHES BEAUTY BITES™, A FUNCTIONAL FOOD BAR FOR HEALTHIER HAIR, SKIN AND NAILS Beauty is more than just skin deep MEDIA CONTACT: Glen Calder at 561-750-9800 ext. 16 FOR IMMEDIATE RELEASE Sunrise, FL, March 15, 2000.-Performance Brands, Inc. today announced the launch of their newest functional food- Beauty Bites™ at the 2000 MidWest Beauty Show Convention in Chicago. Beauty Bites™ are soy-based protein food bars fortified with vitamins, minerals and MSM(methylsulfonylmethane), exclusively formulated to promote the body's natural functions for healthy, lustrous hair, glowing skin and strong nails. It's been touted as providing 'total beauty from within'. "We designed Beauty Bites™ for today's busy salon customers who are concerned about their total beauty and well being," said Stacy Kaufman, CEO and President of Performance Brands, Inc. "They are a one-of-a-kind, totally unique soy based food bar that contain key ingredients needed to support total beauty and health from the inside out." What are the benefits of Beauty Bites™: Provides the proteins needed to build strong healthy hair, skin and nails. Promotes smooth youthful skin, while maintaining natural hair color. Provides vitamins to prevent premature aging and wrinkling especially if it's due to chronic sun exposure. Creates better circulation to your skin, hair follicles and nail beds. Contains anti-aging and rejuvenating agents. Helps promote sustained energy due to environmental stress. "Your body requires specific key nutrients from your daily diet to promote healthy hair, skin and nails and Beauty Bites™ contains these in ideal amounts," said Marcia Zimmerman, nutritionist and author of ADD Nutrition Solution: A Drug-Free Thirty Day Plan. "Beauty Bites™ are low calorie, high protein, low fat and low carbohydrate snack food bars that can be enjoyed anytime without jeopardizing your daily dietary regimen." Beauty Bites™ are available in three flavors: Chocolate covered Chocolate Fudge, Chocolate covered Peanut Butter and Yogurt coated Strawberry Banana. They will be sold in professional hair and beauty salons along with resorts and spas. Performance Brands, Inc., is an innovative researcher, developer and worldwide marketer of skin fitness, tanning and nutritional products. For more information on the company please visit their web site at www.performancebrands.com.