ALLIDEX, THE LEADING APPLICATION COMMUNICATION PROVIDER, RETAINS THE TRANSMEDIA GROUP FOR PUBLIC RELATIONS CONTACT: Glen Calder 561-750-9800 ext. 16 gcalder@transmediagroup.com FOR IMMEDIATE RELEASE: Boca Raton, FL. January 29, 2001 - Allidex, the leading Application Communication Provider enabling all to communicate in the network economy, has retained the TransMedia Group for local and national publicity. Allidex's proprietary integration infrastructure platform offers customers a better way to integrate business applications without the lengthy implementation and costly, ongoing in-house expertise and maintenance typically associated with integration broker/middleware product technology. Founded in 2000, Allidex's first service is the Application Integration Network (AIN™). Built on Allidex's scalable network platform, AIN™ addresses the per-integration costs incurred by all integration projects by providing a "hub and spoke" usage based approach to solving the complex application to application and business to business integration challenges of an enterprise. The AIN™ offers customers a flexible, low-risk, cost effective alternative to product-based software implementations. "Application integration remains laborious and costly for companies- but Allidex drives the cost and complexity out the integration process. We are thrilled to be able to tell the world that Allidex is leading the charge to integrate applications between enterprises," said Glen Calder, Vice President of TransMedia Group. "Our PR program will consist of national and local publicity combined with various speaking engagements and an analyst road show." At the helm of Allidex is CEO and President Chad Corneil, who was instrumental in the creation and realization of the ASP industry and a frequent speaker at ASP technology conferences. "We chose the TransMedia Group because of their excellent track record in the technology industry and feel that they will best promote Allidex as we lead the next revolution in IT, Application Communication Providers," said Chad Corneil. The TransMedia Group represents clients worldwide and has a publishing and an Internet marketing division. The firm's revenue growth of 183 percent last year made it the second fastest-growing independent public relations firm in the U.S. The firm has won numerous awards and recognitions for its national publicity campaigns, including a Bronze Anvil from The Public Relations Society of America for a public service campaign it conducted for The City of New York. For additional information on Allidex please visit www.allidex.com or call (561) 862-0451.