U.S. Polo Assn. Signs Belt Licensee; U.S. Polo Association, A division Of Jordache Enterprises, Signs License For Belts And Small Leather Goods With The Max Leather Group New York, Feb. 11/PRNewswire/ -- The U.S. Polo Association has added a new element to its clothing collection. An agreement was announced today with The Max Leather Group to launch a new line of belts and small leather goods. The launch will focus on belts with details gleaned from the lifestyle of the U.S. Polo Assn. consumer: classic, relaxed, athletic and all American. The line will include a core leather collection as well as a fashion collection featuring some new takes on webbing. Items will be priced to retail between $9.99 and $19.99 and is targeted for a mid-tier distribution. The Max Leather Group/Cipriani Accessories is a 30-year-old, privately held company with showroom and design studios located in New York City. Max Leather holds licenses with DKNY, CK Calvin Klein, Nautica, Sean John, Nine West, Guess, AK Anne Klein, Jones NY, Eckored and Michael Kors. Their private label programs range from high-end department stores and specialty stores to mass market retailers. "We're very pleased," says Cliff Lelonek, President and C.E.O of U.S. Polo Assn. "We feel that they are a great match for us. Their innovative production techniques in belts and small leather goods are a great addition to the U.S Polo Association brand," he said. The inaugural collection will premiere at the Magic Apparel Trade event in Las Vegas February 23 - 26. The U.S. Polo Association booth will be inside the Las Vegas Convention Center, streetwear section, in booth number ST-30438. Along with the U.S. Polo Association's sportswear line and its complementing licensees, the booth houses Jordache's family of brands including: Fubu Ladies, Gasoline, Kikit and Jordache Vintage. Founded in 1890, The U.S. Polo Association is the governing body of the sport in the United States. Jordache, an international manufacturer of apparel for men, women and children, holds the trademark rights for U.S. Polo Assn. in North America. U.S. Polo Assn. is Jordache's fastest-growing sportswear brand, offering a complete line of fashionable jeans, T-shirts, polo shirts and accessories for men, women and children. # # # CONTACT: Michelle Rosen, +1-561-750-9800, ext. 14, or MRosen@transmediagroup.com