BlueFish Cocktail, Anyone? It'll Be The Fashionable Drink At Mercedes-Benz Fashion Week's Climactic Manhattan Party New York, NY, September 9/PRNewswire/ --Fashion models in blue aquatic makeup and tight blue t-shirts serving cobalt blue "BlueFish cocktails" to a sea of celebrities will be one of the highlights at the climactic closing night party of the Mercedes-Benz Fashion Week in Manhattan. "We'll also be celebrating the opening of Manhattan's hottest new club, LQ," said Steve Sims, founder and CEO of The BlueFish Concierge, www.thebluefish.net, a VIP service for the rich and famous that was named exclusive concierge to the high fashion set coast to coast. 7th on Sixth Inc., producers of the Mercedes-Benz Fashion Week and Mercedes-Benz Shows LA, recently made BlueFish the exclusive concierge service to its glamorous fashion shows in New York and Los Angeles beginning in 2004. To celebrate the Spring 2004 seasons, Sept. 12-19, and the success of "The Daily," the fashion industry's stylishly informative glossy -- a "must read" in the industry -- BlueFish Concierge will be the presenting sponsor of its exclusive, ultra-elite closing party Sept. 19 at the grand opening of club LQ. "We're proud we've stayed true-blue to our premise of providing only the best the world has to offer, and this partnership continues in that tradition," said Sims. As official concierge for Fashion Week, BlueFish Concierge will exclusively provide its members and cardholders the opportunity for VIP tickets with special access and privileges to this invitation-only select event. "We're thrilled to have BlueFish Concierge onboard for the 2004 season," said Fern Mallis, Executive Director of 7th on Sixth. "We're always looking for unique ways to make the excitement of Fashion Week come alive and be a memorable experience for as many people as possible and we know BlueFish is the perfect partner to do just that." About BlueFish Concierge With a worldwide network of over 150 representatives since 1994, BlueFish Concierge organizes white-glove access to exclusive events and travel experiences on behalf of corporate executives, celebrities, professional athletes and other high net-worth individuals. About 7th on Sixth and Mercedes-Benz Fashion Week Over the past ten years, leading and cutting-edge designers have presented their collections in the renowned Bryant Park tents including Badgley Mischka, Betsey Johnson, Calvin Klein, Carolina Herrera, Donna Karan, Nicole Miller, Oscar de la Renta, Ralph Lauren and Vera Wang. # # # CONTACT: Carolina Lammersdorf, +1-561-750-9800, ext. 33, or CLammersdorf@transmediagroup.com