Herz Financial, A Boutique Firm That Advises Wealthy Clients On Insurance, Retains TransMedia To Warn Public An Insurance Bubble May Be Looming Boca Raton, FL, August 18, 2003/PRNewswire/ --There's talk the next bubble is coming in real estate. But could there also be one in life insurance? Herz Financial thinks so, and has retained TransMedia Group to warn the public to check their life insurance policies for money leaks. "Herz is going to tell consumers how to diffuse a time bomb ticking in insurance policies that have been locked away in strong boxes during years of declining interest rates, which has caused them to lose value," said TransMedia Chairman Thomas J. Madden. "When it comes to insurance, Herz knows what they're talking about and we expect the country will listen to their warning," he said. "We selected TransMedia to take our message to the public that what's commonly seen as a secure and stable investment, such as life insurance, is no longer that simple and requires continual evaluation," said Roman Herz, President of Herz Financial. His firm has offices in Farmington, CT. and Boca Raton, FL. TransMedia said enlightening consumers about insurance is just part of a broad range of public relations programs it will carry out for Herz Financial designed to underscore the firm's wealth of knowledge gleaned from years of consulting high net worth individuals. "The credentials, experience and vast knowledge that Herz Financial has amassed over two generations in the insurance business provides us with a wealth of information, plus a variety of fascinating case studies, worthy of local and national media attention." "We'll be educating people on why they should check their insurance policies more often and how they should prepare for health examinations ordered by insurance companies. We'll also disseminate tips on how to become eligible for better coverage at lower rates," said Madden. "After our campaign, consumers will look differently at such things as a routine medical exam and check their insurance policies as they check stocks and bonds. The public also will learn why big insurance companies hold back information about the value of exchanging policies and why current policies could be losing money. Many insurance agents may soon be facing lawsuits since they don't fully understand what they're selling," he said. TransMedia serves clients worldwide from its offices in Boca Raton. # # # CONTACT: Michelle Rosen, +1-561-750-9800, ext. 14, or MRosen@transmediagroup.com