Sabra's Mediterranean Cuisine Is 'Moving Up In The World' To Wegmans Fine Food Markets PR Newswire -- April 7, 2003 NEW YORK, April 7 /PRNewswire/ -- Sabra is moving up in the world to ritzier neighborhoods. The largest producer of Mediterranean salads, from hummus to Spanish Eggplant, its version of Italian Capanata, is bringing its superior taste to one of the country's higher-end supermarkets -- Wegmans, a 64-store chain in upstate New York, Pennsylvania and New Jersey. "We're gratified that we're moving up in the world to a top supermarket chain like Wegmans, which recognizes the delicious taste, variety and value that Sabra delivers to its customers," said Sabra's Vice President of Marketing Gil Oren. "America is having a love affair with Mediterranean cuisine, and supermarket managers are making more shelf room for our products as demand for our Mediterranean-style hummus continues to hum along at a brisk pace," Oren continued. "And now consumers will find us in the best stores in the country." Ellen Campbell, Wegmans' Specialty Deli Category Merchant, said, "The Sabra line is a great addition to the Mediterranean foods we currently carry. I believe these products will be very popular with our customers." With distributors in 25 states, Sabra, based in Astoria, NY, is helping to feed the frenzy, branching out at a breakneck pace into major supermarket chains like Wegmans, wholesale stores, and other food markets across the country. Sabra has reached nearly $15 million in annual sales and experienced a 25 percent increase in sales in the last six months alone. "There's no question health conscious Americans are discovering Mediterranean foods as healthy, exotic and more appetizing alternatives," says Sabra President Yehuda Pearl. "Sabra is finding all sorts of ways to give its dips and spreads like hummus an American flair, but always keeping them authentically Mediterranean," Pearl adds. Founded in 1916, Wegmans Food Markets, Inc. is recognized as an industry leader and innovator. Wegmans has been named one of the Top 100 Companies to Work for in America by Fortune Magazine for the last several years. CONTACT: Michelle Rosen, +1-561-750-9800, ext. 14, or MRosen@transmediagroup.com