Precision Response Corporation's Subsidiaries Honored With The Prestigious 2002 MVP Quality Awards PR Newswire -- March 10, 2003 FORT LAUDERDALE, Fla., March 10 /PRNewswire/ -- Precision Response Corporation (PRC), a leading provider of outsourced consumer care services, announced today that its subsidiaries, Access Direct and Hancock Information Group, have been named Winners of Customer Inter@ction Solutions' 2002 MVP Quality Awards. This marks the sixth consecutive year that a PRC subsidiary has received a MVP Quality Award for their exemplary service. (Photo: http://www.newscom.com/cgi-bin/prnh/20020515/USAILOGO ) "PRC and its subsidiaries, Access Direct and Hancock Information Group, continuously strive to meet the highest standards in technology, methodology and training," commented Tom Cardella, PRC's Chairman and CEO. "This is a great honor to be recognized by our peers for the sixth straight year in a row." Award applicants were asked to submit an essay describing a specific teleservices program, its results and explain its overall policies and procedures, including human resources, technologies, customer services, ergonomics and public image used to establish, sustain and measure the program's quality. Awards were given in three categories: Gold, Silver and Bronze based on a 15-point set of criteria and a score from 0 to 5 for each point. Since 1997, PRC's Iowa-based Access Direct has been recognized with the MVP Quality Award and for the second year in a row received Gold-level status for their achievements involving an outbound Business-to-Consumer long-distance telephone service cross-sales campaign, which required the use of third-party sales verification. In order to meet the client's ambitious sales per hour goals and reduce the fallout levels to less than 6%, an online reporting kiosk and database were developed to track the trends in fallout. Daily fallout reporting sheets detailed the name of the telephone sales representative (TSR), call center, date of sale and point in which the fallout occurred. TSRs associated with fallout received coaching and incentives to assist them. Access Direct's implementation of an online reporting kiosk reduced sales fallout by 50 percent. Sales results surpassed the client's goal and the client named Access Direct its Vendor of Choice. PRC's Orlando-based Hancock Information Group received its second MVP Quality Award. This year, they received Silver-level status for their outstanding service to a large technology company. The project consisted of event follow-up and teleprospecting during the two weeks following each of the client's 45 scheduled tradeshows. The goal of this campaign was to streamline the process for timely event follow-up, identify qualified business opportunities and provide a solid return on investment (ROI) for the client. After completing 40 of the 45 programs, Hancock had already identified 973 potential new customers for the client with over $22 million in estimated revenues and an estimated ROI for the program of 61:1. Introduced in 1993, the MVP (Marketing Via Phone) Quality Awards recognize companies that have demonstrated a true commitment to high ethical standards, stringent policies and challenging goals in pursuit of a stronger economic future for all. About Access Direct Access Direct provides premium outbound and inbound, telesales and customer support services designed to maximize the telemarketing budget of their blue-chip clients in the Financial Services, Insurance, Publication, Technology, Telecom, and Utilities industries. Access Direct's experienced Business-to-Business and Business-to-Consumer teams deliver positive campaign results in a variety of applications including: Sales, Retention/Win- Back/Renewal, Cross-Sell/Up-Sell, Lead Generation and Customer Service Programs. Currently operating twelve call centers as well as corporate offices in Cedar Rapids, Iowa, Jacksonville, Florida and Parsippany, New Jersey, Access Direct is dedicated to providing each client with superior account management while delivering program results that boost their clients' bottom line. For more information about Access Direct, visit www.accdir.com. About Hancock Information Group Hancock Information Group is a 100% business-to-business teleprospecting firm supporting leaders in the High-Tech, Financial Services, Consulting Services, Communications and HealthCare industries. Hancock's sales support professionals engage senior level decision-makers in intelligent business conversations surrounding their objectives, priorities, and strategic imperatives. Through these conversations they align clients' products, services, and value propositions to uncover qualified business opportunities that drive top-line growth and increase market share. Hancock's main office is located in Longwood, Florida with a satellite office in Maitland, Florida. For more information about Hancock Information Group, visit www.hancockinfo.com. About Precision Response Corporation Precision Response Corporation (PRC), a division of USA Interactive, manages customer relationships for some of the world's leading corporations. With over 20 years of experience, PRC is a trusted outsourced provider of solutions such as Inbound/Outbound Teleservices, Email Management, IVR, Web Services and Fulfillment, each fully integrated to maximize service and quality. PRC is also a Strategic Platform Partner of Siebel Systems, Inc. for Customer Relationship Management (CRM) software. The Company's domestic operations include subsidiaries: Access Direct Telemarketing, a proactive consumer sales company, and Hancock Information Group, a business-to-business lead generation company. Internationally, PRC offers its services in voice and web-enabled centers in both India and the Philippines. PRC's clients include American Express, AT&T, British Airways, DIRECTV, Federal Express and priceline.com. Headquartered in Ft. Lauderdale, Florida, the Company employs over 10,000 Consumer Care Representatives worldwide. For more information, visit www.prcnet.com. CONTACT: Glen Calder of TransMedia Group, +1-561-750-9800, ext. 16, or GCalder@transmediagroup.com