U.S. Polo Association Signs One-Year Contract With TransMedia Group; PR Firm To Focus Publicity On Rising Sportswear Brand PR Newswire -- February 17, 2003 BOCA RATON, Fla., Feb. 17 /PRNewswire/ -- TransMedia Group announced today it will focus national media attention on the U.S. Polo Assn. sportswear brand's rising entry into mid- and upper-tier department stores, as other major clothing manufacturers defect into lower discount levels of distribution. The United States Polo Association is one of Jordache Enterprises' fastest-growing sportswear brands, which offers a complete line of fashionable jeans, T-shirts, polo shirts and accessories sold nationwide under the license of the official sanctioning body in the U.S. for the sport of polo. "We're a natural fit for retailers who have been deeply concerned by the recent shift in the U.S. jeanswear marketplace," said Cliff Lelonek, President of U.S. Polo Association. "It's opening tremendous opportunities for U.S. Polo Assn., which we intend to focus on fully by giving consumers in mid- and upper-tier department stores, unprecedented value," Lelonek said. "We intend to lead the industry in these very uncertain times by giving consumers what they want -- great product at prices they can afford." "U.S. Polo Association's jeanswear line, clearly answers major questions for retailers who are very concerned with issues like serviceability, value and replenishment," Lelonek added. The United States Polo Association offers a wide variety of models and fashion finishes including crosshatches, vertical slubs, sandblasted and tinted denims. "We're honored to have been selected by this legendary apparel company to tell the dramatic success story behind just one of their many brands -- USPA's rise to one of America's premier brands of sportswear," said TransMedia Group's President Mark Hopkinson. TransMedia is no stranger to promoting polo -- the sport. Last year the firm publicized the U.S. Polo Association championship matches in Boca Raton. "TransMedia Group's experience in promoting the sport of polo was a big factor in our decision to retain them for public relations to support our USPA brand," Lelonek said. "We feel they did a great job generating publicity for the sport and now they will be just as effective in promoting the sport's official sportswear brand -- USPA." Established in 1981, TransMedia Group is one of Florida's largest independent PR firms. CONTACT: Mark Hopkinson of TransMedia Group, +1-561-750-9800, ext. 16, or MHopkinson@transmediagroup.com