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Mitsubishi Enters Agreement To License Trademarks Of U.S. Polo Association Properties In Japan


PR Newswire -- February 17, 2003

WEST PALM BEACH, Fla., Feb. 17 /PRNewswire/ -- U.S. Polo Association Properties, manager of the trademarks of the United States Polo Association(U.S.P.A.), the governing body of the sport of Polo in the United States and Canada, announced today it has reached an agreement with the Mitsubishi Corporation to be the official licensee of U.S.P.A. trademarks in Japan.

U.S.P.A. Properties Chairman, Merle Jenkins, says the deal with one of Japan's biggest corporations, will extend its licensing program in Japan, which has been active since 1988.

"The agreement with Mitsubishi is a perfect fit for the U.S.P.A. label and the primary focus will be our sportswear apparel which has been very appealing to the Japanese market," Jenkins said.

"We consider our licensees to be members of a worldwide family, marketing a dynamic young brand while supporting a 2000-year-old sport with a unique image," he added.

To this end, Mitsubishi executives are in the heart of Polo country at U.S.P.A. Properties office in South Florida this week, where they are capturing on film, the dramatic images of the sport of polo and the U.S.P.A. labels for marketing campaigns in Japan.

"We're looking forward to doing great things in Japan with a highly regarded brand name," said Mitsubishi's Manager of Apparel Business, Katsumi Shikaya. "We see great potential for sales growth over the next two years based on the size of the sportswear market in Japan," he added.

The U.S.P.A. Properties Chairman also hosted a cocktail party for Mitsubishi executives at the Players Club in Palm Beach to celebrate the agreement between the two companies.

U.S.P.A. Properties licensee in the United States and Canada is Jordache Enterprises, a global apparel manufacturer and marketer of leading brands. U.S. Polo Association is Jordache's fastest-growing sportswear brand, offering a complete line of fashionable jeans, T-shirts, polo shirts and accessories for men, women and children.

CONTACT: Mark Hopkinson of TransMedia Group,
+1-561-750-9800, ext. 15,
or MHopkinson@transmediagroup.com



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