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Press Releases
Mitsubishi Enters Agreement To License Trademarks Of U.S. Polo Association
Properties In Japan
PR Newswire -- February 17, 2003
WEST PALM BEACH, Fla., Feb. 17 /PRNewswire/ -- U.S. Polo Association
Properties, manager of the trademarks of the United States Polo
Association(U.S.P.A.), the governing body of the sport of Polo in the United
States and Canada, announced today it has reached an agreement with the
Mitsubishi Corporation to be the official licensee of U.S.P.A. trademarks in
Japan.
U.S.P.A. Properties Chairman, Merle Jenkins, says the deal with one of
Japan's biggest corporations, will extend its licensing program in Japan,
which has been active since 1988.
"The agreement with Mitsubishi is a perfect fit for the U.S.P.A. label
and
the primary focus will be our sportswear apparel which has been very
appealing
to the Japanese market," Jenkins said.
"We consider our licensees to be members of a worldwide family,
marketing
a dynamic young brand while supporting a 2000-year-old sport with a unique
image," he added.
To this end, Mitsubishi executives are in the heart of Polo country at
U.S.P.A. Properties office in South Florida this week, where they are
capturing on film, the dramatic images of the sport of polo and the U.S.P.A.
labels for marketing campaigns in Japan.
"We're looking forward to doing great things in Japan with a highly
regarded brand name," said Mitsubishi's Manager of Apparel Business, Katsumi
Shikaya. "We see great potential for sales growth over the next two years
based on the size of the sportswear market in Japan," he added.
The U.S.P.A. Properties Chairman also hosted a cocktail party for
Mitsubishi executives at the Players Club in Palm Beach to celebrate the
agreement between the two companies.
U.S.P.A. Properties licensee in the United States and Canada is
Jordache
Enterprises, a global apparel manufacturer and marketer of leading brands.
U.S. Polo Association is Jordache's fastest-growing sportswear brand,
offering
a complete line of fashionable jeans, T-shirts, polo shirts and accessories
for men, women and children.
CONTACT: Mark Hopkinson of TransMedia Group, +1-561-750-9800, ext. 15,
or MHopkinson@transmediagroup.com
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