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How Sweet It Is!
TransMedia Group Lands Odoriferous Client, Internet's Beauty Products Queen
- Four Seasons


Boca Raton, Fla., September 16/PRNewswire/ -- TransMedia Group announced it will represent one of the nation's first e-tailers whose business model today is as sweet-smelling as it was before the dot-com bubble burst.

Four Seasons was among the first to embrace e-commerce and build a website to complement worldwide sales of fragrances and a host of other premium beauty products right from its unique retail store in Delray Beach.

"Today, we're the Internet's largest one-stop shop for premium beauty products," said Four Seasons owner Meir Wersavik. Four Seasons offers consumers one of the widest selections of premium quality hair care, skin care and makeup products, fragrances, body & bath products, candles and potpourri found on the Internet.

"We selected TransMedia because of its extensive experience in promoting fragrances and beauty products," said Wersavik. Among those who will work on the account is Michelle Soudry, a graduate of the Fashion Institute of Technology, who has publicized beauty products for such clients as Guerlain Beauty and Fragrance, and Charles Worthington Haircare.

The owners of Four Seasons, Wersavik and his wife Vivi, have traveled the world over to find the best products for their Apothecary & Spa. Their prompt response and delivery is unsurpassed. "The message we want to send out to prospective customers is to come and see for yourself how we can fulfill all your beauty needs, and show you how that ultimately translates into a better quality of life," said Wersavik.

Contact: Michelle Rosen
(561) 750-9800, ext. 14
MRosen@transmediagroup.com


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