Swisher Gives 'Talking Toilet Paper' As Holiday Gift; Sees Paper Roll As Effective Media For Appropriate PSA PR Newswire -- December 16, 2002 FORT LAUDERDALE, Fla., Dec. 16 /PRNewswire/ -- A leading odor management and disease control company believes it has come up with the perfect holiday gift this season -- talking toilet paper. Swisher of Southeast Florida said it is giving the gift as a "public service" to area restaurants. When rolled out, the paper emits a message reminding employees to wash their hands before leaving a rest room. The recorded message is activated each time the paper is rolled out. Swisher said it's rolling out its talking toilet paper this holiday season also to remind employers about the unique service it offers -- professional sanitizing of rest rooms in commercial establishments and corporate buildings. "We think it's both a humorous and novel way to remind employees to practice good hygiene, while emphasizing the importance of keeping bathrooms sanitary as possible, which is what we do. Swisher uses the most modern methods available to keep bathrooms disease free," said Warren Pizik, general manager of Swisher of Southeast Florida. Swisher also believes its talking toilet paper is a timely gift after the recent outbreaks of gastrointestinal virus aboard cruise ships. The company is rolling out its land-based services to cruise ships sailing out of Fort Lauderdale. "Our advanced sanitizing methods will insure that bathrooms on land or sea will be disease free," said Pizik. "Why shouldn't people have clean hospital-like conditions in restrooms anywhere they go? When someone's health is on the line, taking the right precautions is worth it," says Pizik. The recent outbreak of illness on an international cruise line underscores the need for disease prevention in restrooms in all commercial operations whether on land or sea, according to Pizik. From drugstores to condos to restaurants to daycares, Swisher uses its SWAT team method to create a germ-free environment. In their white suits and masks, the team goes in for what's called the "fogging" process to eliminate viruses, bacteria and germs including HIV, Salmonella, Staph, the flu, the common cold and E-coli. Contact: Michelle Rosen of TransMedia Group, +1-561-750-9800, ext. 14 MRosen@transmediagroup.com