TransMedia Group Will Take Public Relations Where It Has Not Gone Before - To The Bathroom FT. LAUDERDALE, Fla., Dec. 2 /PRNewswire/ -- TransMedia Group said today it will take public relations to the last frontier for media exposure -- the bathroom. South Florida's largest independent PR firm said it has been retained by Swisher of Southeast Florida, a company that sanitizes bathrooms in commercial buildings. "Clean, disease-free bathrooms have not received the publicity they deserve," said TransMedia Chairman Thomas J. Madden. "And we intend to flush away ignorance about the importance of rest room cleanliness." Swisher President Warren Pizik says the timing of this could not have been better. With the recent outbreak of illness on an international cruise ship, clean bathrooms and fixtures are more important than ever. Swisher, a leading odor control and disease-prevention company is rolling out its land-based services to cruise ships. Until now they've been using advanced methods to sanitize restrooms in commercial buildings with a special fogging method that kills viruses and germs like: Tuberculosis, Salmonella, Staph, Strep and E-coli. Pizik says his staff brings peace of mind to employers who want to make sure their workers are in the healthiest, cleanest and safest environment. "I've serviced many restaurants in and around Broward and Palm Beach counties. The owners themselves tell me when they walk into someone else's establishment they scrutinize the surroundings, including the restrooms. They're amazed how neglected the facilities are." With Swisher you never have to worry about that, Pizik says. Besides making sure the work environment is disease and germ free, Swisher also takes care of the installation of: hand soap dispensers, hand towel dispensers, air fresheners, toilet tissue dispensers, seat cover dispensers, and urinal screens. In addition to their weekly cleaning services, Swisher uses a "mist" inside the restrooms to penetrate every crack and crevice with a nontoxic germicide. Swisher Hygiene Company has received numerous awards by Success and Entrepreneur Magazines for its superior service to tens of thousands of businesses around the world. Contact: Michelle Rosen of TransMedia Group, +1-561-750-9800, ext. 14 MRosen@transmediagroup.com