Krispy Kreme Celebrates 65th Anniversary with Grand Opening of First Krispy Kreme Store in Palm Beach County PR Newswire -- July 23, 2002 'Hot Doughnuts Now' Neon Sign to Stay On for 24 Hours After It's Turned On for First Time at 5:30 a.m. WEST PALM BEACH, Fla., July 23 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is pleased to announce the opening of its first store in Palm Beach County, which will be located in West Palm Beach at 2031 Palm Beach Lakes Blvd. The grand opening is set for 5:30 a.m. on Tuesday, July 23. "We're delighted that during a month that we're celebrating the 65th anniversary of Krispy Kreme Doughnuts, we're also bringing the Krispy Kreme experience directly to Palm Beach County, complete with our unique 'Hot Doughnuts Now' neon sign that lets customers know when we're making our Original Glazed doughnuts," said James A. Cosentino, Operations Director, Krispy Kreme of South Florida LLC. "The West Palm Beach store features a doughnut-making machine capable of producing more than 200 dozen doughnuts each hour -- all within sight of customers through our glass viewing area." Customers at the West Palm Beach store will be able to enjoy fast and friendly indoor service seven days a week or take advantage of the 24-hour a day drive-thru window. Krispy Kreme offers 15 varieties of doughnuts, including the best-selling Original Glazed, made from a still-secret recipe created more than 65 years ago. The West Palm Beach store will also offer Krispy Kreme's expanded beverage program, which features four freshly brewed coffees including smooth, rich, and bold blends as well as a robust decaffeinated blend made from high-quality coffee beans roasted by Krispy Kreme's own Roastmaster to exacting specifications. The program also includes espresso-based drinks, frozen beverages and milks prepared with a variety of proprietary flavors. Among these flavors is "Original Kreme," which duplicates the flavor and aroma of Krispy Kreme's signature Hot Original Glazed doughnuts. A variety of juices also will be available. Krispy Kreme was founded in 1937 in Winston-Salem, North Carolina. The company is a leading branded specialty retailer of premium-quality doughnuts, including the company's signature Hot Original Glazed doughnuts. Krispy Kreme currently operates more than 230 stores in 34 states and Canada. An estimated 5 million Krispy Kreme doughnuts are made every day and more than 2 billion are produced each year. For more information about Krispy Kreme visit our Web site at http://www.krispykreme.com. Contact: Mark Hopkinson President of The TransMedia Group (561) 750-9800, ext. 15 MHopkinson@transmediagroup.com