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Krispy Kreme Brings the Hot Doughnut Experience to West Palm Beach!


PR Newswire -- July 19, 2002


BOCA RATON, Fla., July 19 /PRNewswire/ -- Opening on Tuesday, July 23rd, at 5:30 am!

WHAT: Krispy Kreme opens Palm Beach County's first store

WHERE: 2031 Palm Beach Lakes Blvd., West Palm Beach (two blocks west of I-95)

WHEN:        * The Hot Light will be on beginning at 5:30 a.m. on Tuesday, July 23. That means the store is open and hot doughnuts are being served. The Hot light will stay on for 24 hours!

VISUALS:    * The first 107 customers on line will receive a free Krispy Kreme Tee-shirt to mark the occasion.

                   * VIP ribbon cutting ceremony will be held in front of the store at 10:00 a.m., complete with a "ribbon of doughnuts."

                   * Entertainment will include clowns, balloons, stilt walker, magician.

Background: Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed. An estimated 5 million Krispy Kreme doughnuts are made every day and more than 2 billion are produced each year. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com.

Contact:
Mark Hopkinson
President of The TransMedia Group
(561) 750-9800, ext. 15
MHopkinson@transmediagroup.com


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