Via Solutions Signs Joint Venture With Israeli Firm to Market Security Labeling With Wide Ranging Applications for Electronics, Pharmaceutical, Agriculture, Documentation and High Tech Industries PR Newswire -- June 19, 2002 NAPLES, Fla., June 6/PRNewswire/ -- Via Solutions Inc. and Israeli label technology market leader Nortec AMI announced today a joint venture to market security labels with applications as diverse as ensuring the integrity of aviation parts to the labeling of circuitry in the electronics industry. The new venture from business process outsourcer and equity investment firm, Via Solutions, will be named Via ID Solutions and introduces a full range of advanced labeling technologies and security labels from Israel to the U.S. market, according to Via Solutions CEO Bill Fromholzer. "Recent concerns over false and counterfeit labeling in the pharmaceutical and documentation industries underline the importance of tamper resistant labels on all kinds of products," said Fromholzer. "Whether it's the electronic, documents, agriculture, pharmaceutical, maritime or even the oil and gas industry, the need for precision in labeling cannot be overemphasized. At Via ID Solutions we will be working to ensure the integrity and authenticity of all forms of labeling for our customers." Welcoming the venture, Nortec CEO Doron Lavi said, "We are well positioned to take advantage of the opportunity from Via ID Solutions to aggressively enter the US market. We dominate the Israeli market in the sales, production and distribution of marking labels and materials for the electronic and other highly technical industries." Nortec AMI, has been providing comprehensive identification solutions to major global corporations for 12 years. "The labeling technologies we are introducing into the U.S. market are compatible with established printing and packaging requirements and include anti-counterfeiting solutions and advanced security safeguards," Lavi added. "They can be delivered blank or custom printed and are UL/ULC recognized, CSA accepted for legibility and endurance, and comply with military standards." Headquartered in Naples, Florida, with offices in Dallas, TX, Via Solutions provides strategic Business Process Outsourcing (BPO) services and equity investment to small to medium sized businesses. The company also specializes in developing international operations for US firms as well as guiding and facilitating the entry of foreign firms into the U.S. market. Contact: Mark Hopkinson President of The TransMedia Group (561) 750-9800, ext. 15 MHopkinson@transmediagroup.com