Sports Nutrition Companies Basic Research and Total Nutritional Technologies
Merge to Increase Sales and Expand Line Of Sports Nutrition Products
PR Newswire -- June 5, 2002
PROVO, Utah, June 5/PRNewswire/ -- Weight-loss and sports nutrition
industry leader Basic Research announced today its merger with Total
Nutritional Technologies (TNT), a fast-growing newcomer in the sports
nutrition industry.
As part of the merger, New Jersey-based TNT will manage the sales and
marketing of Basic Research's three lines of sports nutrition products
(NutraSport, Klein-Becker Sports, Urban Biologics). In addition, six of
TNT's
body enhancing products will be folded into the Basic Research family of
sports nutrition products.
The final result of the merger will be the creation of a new entity,
Basic
Research Sports -- incorporating products from both companies -- and whose
sales department will be run by the founding partners of TNT.
"This is an exciting venture for both our companies," said Dennis Gay,
president of Basic Research, based in Provo, Utah. "TNT has grown quickly
not
only because of its aggressive sales force but also because of the personal
relationships they develop with athletes. They know what products are
popular
in gyms and fitness centers across the country, and they know their clients
very well."
TNT President Robert Dente said his company's "personal" touch and Basic
Research's emphasis on research, patented formulas and clinically proven
blends will make for a winning combination.
"We see the marriage of these two companies as bridging the gap between
distributors and manufacturers in the sports nutrition industry," Dente
said.
"Basic Research's clinical approach to sports nutrition and TNT's real world
contact with athletes will produce products with broad appeal to wholesalers
and consumers alike."
Basic Research Sports will tap top athletes to endorse products and work
hand-in-hand with Basic Research to develop and market new sports-related
products, Dente said.
"We really feel we're going to be one of the top players in the sports
nutrition industry," Dente said. "There's no limit to where we can take
this."
For nearly 10 years, Basic Research companies have been applauded as
innovators in the weight-control industry. It has enjoyed coveted industry
accolades such as "Best Up and Coming Product" and "Best Seller" from Whole
Foods, and three consecutive awards of "The Silver Vity" from Vitamin
Retailer
magazine.
Contact:
Angel Streeter
TransMedia Group
(561) 750-9800, ext. 21
AStreeter@transmediagroup.com
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