TransMedia Retained To Promote PediaLean(TM), The First Diet Supplement For Children PR Newswire -- May 13, 2002 PROVO, Utah, May 13/PRNewswire/ -- Klein-Becker, an industry leader in quality weight-control products, has retained the TransMedia Group to raise parent awareness about the first diet supplement designed exclusively for children, PediaLean, and its companion online parent support network www.WeightLossForChildren.com. Clinically proven safe and effective for children, PediaLean(TM) is a natural weight-loss compound that uses a special micronized fiber to make children eat less. Studies have shown that children who used PediaLean(TM), exercised moderately and ate a healthy diet lost 20 percent of their excess body weight. "The problem of obesity in children has reached epidemic proportions in the United States," said TransMedia CEO Tom Madden. "The number of 6 to 11- year old children who are overweight or obese has doubled in the last 20 years and the number of overweight 12 to 19-year-olds has tripled. Parents are often finding that diet and exercise aren't enough. They need something more. We want to introduce them to PediaLean(TM)." Aware that PediaLean(TM) alone is no miracle cure, Klein-Becker created www.WeightLossForChildren.com, a free online service where parents can get their questions about diet and exercise answered by pediatricians, registered dieticians, exercise specialists and other experts. They also get personalized eating and exercise plans for their children that takes into account gender, height, weight and age. The site also contains a "Parents Only" message board and chat room. "The combination of PediaLean(TM) and www.WeightLossForChildren.com takes children's weight control to another level," said Dr. Nathalie Chevreau, Klein-Becker's Director of Women's Health. "PediaLean(TM) gives children a crutch when diet and exercise alone have failed. And www.WeightLossForChildren.com helps families work as a team to eat better and become more physically active." Klein-Becker is a recognized industry leader in quality weight-control and life-enhancement products that meet consumers' individual needs. For more than 10 years, Klein-Becker has been offering the finest, most effective formulations, patented compounds and unique products in the weight loss industry. TransMedia Group is South Florida's preeminent independent public relations firm. It is the largest PR firm in Palm Beach County and one of the fastest growing independent PR firms in the United States. TransMedia's national and international PR campaigns continually win awards and receive praise from PRWEEK, O'DWYER'S and other industry publications. Contact: Angel Streeter of The TransMedia Group, 561-750-9800, ext. 21. AStreeter@transmediagroup.com