Krispy Kreme Doughnuts Coming to West Palm Beach
PR Newswire -- April 23, 2002
Groundbreaking Highlighted by 'Digging for Dough'
WEST PALM BEACH, Fla, April 23/PRNewswire-FirstCall/ -- Krispy Kreme
Doughnuts, Inc. (NYSE: KKD) is pleased to announce the groundbreaking for a
new store located at 2031 Palm Beach Lakes Blvd. on Tuesday, April 23, 2002,
at 10 a.m. Congressman Mark Foley, State Reps. James Harper, Jr. and Susan
Bucher, West Palm Beach Commissioners William Moss and Isaac Robinson, Jr.,
and aides from the offices of Gov. Jeb Bush, U.S. Representatives E. Clay
Shaw
and Alcee L. Hastings will join Krispy Kreme of South Florida LLC Operations
Director James A. Cosentino, area dignitaries, local community groups and
Krispy Kreme representatives at the ceremony to celebrate Krispy Kreme's
arrival in West Palm Beach. The store is expected to open its doors mid-
summer.
The ceremony will be highlighted by "Digging for Dough," featuring
youths
from 20 local community organizations digging for $10,000 in Krispy Kreme
FUNDRAISING dollars.
"We are excited to bring the Krispy Kreme experience to Palm Beach
County
in addition to helping area community groups raise money through our
fundraising program," said James A. Cosentino, Operations Director, Krispy
Kreme of South Florida LLC.
Like many Krispy Kreme stores across the nation, the West Palm Beach
store
will feature the traditional "Hot Doughnuts Now" sign. When illuminated,
the
hot light announces to customers that the store is making batches of hot,
fresh Original Glazed doughnuts. Other features include a convenient drive-
thru service, additional customer seating and an expanded glass viewing area
so that customers can see the doughnuts actually being made. The new West
Palm Beach location will employ a team of more than 130 employees.
The West Palm Beach store will also carry the Company's new extended
beverage program, including drip coffees ranging from light and smooth to
deeper, more intense blends, as well as a rich decaffeinated blend. It also
includes espresso-based beverages such as lattes, frozen coffee beverages
and
other frozen beverages prepared with a variety of proprietary flavors,
including Original Kreme. This flavor defines the Company's signature Hot
Original Glazed.
Krispy Kreme offers 15 varieties of doughnuts, including the signature
Original Glazed. To assure quality and consistency, Krispy Kreme produces
its
own doughnut mix and its own doughnut making equipment at the Krispy Kreme
headquarters in Winston-Salem, NC. Krispy Kreme was founded in Winston-Salem, North Carolina, in 1937.
Krispy Kreme currently operates more than 215 stores in 33 states and
Canada.
An estimated 5 million Krispy Kreme doughnuts are made each day and more
than
2 billion are sold each year. Krispy Kreme can be found on the World Wide Web at
http://www.krispykreme.com.
Contact:
Mark Hopkinson, 561-750-9800 x15, or MHopkinson@transmediagroup.com
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