Naviant, the E-mail Marketing and Database Powerhouse, Acquires SweepsClub.com, a Leading Online Performance Based Marketing Company PR Newswire -- April 1, 2002 BOCA RATON, Fla., April 1 /PRNewswire/ -- Naviant Inc., the e-mail marketing giant, continues its aggressive growth strategy with its second acquisition in two months by acquiring SweepsClub.com, Inc.(R), a leading performance marketing and online loyalty solutions provider. Founded in 1999, with offices in Deerfield Beach, Florida and New York City, SweepsClub.com utilizes sweepstakes, promotions and reward based e-mail marketing to help online advertisers accomplish specific business objectives. SweepsClub.com will become the performance marketing division of Naviant,complementing their other recent acquisitions including permission based e-mail marketer eDirect and postal direct mail marketer Data One Marketing,Inc. Performance marketing allows clients and marketers to pay a lower up-front cost for the program, but also pay a fee on the backend when specific business goals are achieved. This ultimately gives online marketers a measurable, action-oriented alternative to straight cost-per-thousand advertising. "The hottest trend in online advertising is performance based marketing,and since SweepsClub.com is an innovative leader in this field, they will add instant expertise to Naviant," said Michael Brauser, CEO of Naviant. "Besides providing us with over 6 million unique permission-based, opt-in records, the addition of performance marketing will make Naviant the one-stop shop for all online and direct mail marketing needs." "Performance marketing ensures that advertisers pay for results, rather than paying for frequency and reach that may not produce revenue. These days more and more advertisers are looking to us to design and implement their entire online marketing efforts utilizing our industry knowledge and expertise" said Richard Kaufman, President of SweepsClub.com. "Naviant gives us a solid platform, top tier clients to work with and the ability to take performance marketing to the next level." SweepsClub.com's 30 employees will join Naviant's 150 employees at their corporate headquarters in Boca Raton and New York Office. "There will be more big announcements coming from Naviant, including additional acquisitions and the development of an innovative project by our internal team," added Brauser. About SweepsClub.com SweepsClub.com's programs work by offering consumers incentives through large ticket sweepstakes and rewards points, redeemable for a variety of products and gift certificates. SweepsClub.com's marketing programs are effective because they build a strong affinity for their brand by offering consumers, in their proprietary database, tremendous rewards and member benefits. This has enabled SweepsClub.com to attract and retain a large client list of more than 500 companies. About Naviant Naviant is a leading provider of integrated precision marketing tools for online and offline environments, enabling marketers to identify, target, reach and build relationships with consumers. Naviant's database is currently at more than 60 million consumer profiles and growing. Naviant's clients include AT&T, American Express, Circuit City, Microsoft, Oracle, Pizza Hut, etc. For more information visit their website at www.naviant.com Contact: Glen Calder, 561-750-9800 x16, or gcalder@transmediagroup.com