Naviant Names Richard Schell as Chief Financial Officer PR Newswire -- March 20, 2002 BOCA RATON, Fla., March 20 /PRNewswire/ -- Naviant Inc., the e-mail marketing giant, today announced the appointment of Richard A. Schell as its Chief Financial Officer. Mr. Schell has thirty years of experience in the financial management of public and private companies including, most recently, NetByTel, Inc. and Daleen Technologies, Inc. Mr. Schell will be responsible for all the financial aspects of Naviant and their divisions, which include eDirect, Data One Marketing and Sweepsclub.com. "Rick's background as a leader in the world of financial management is impressive and Naviant is proud to have him join our expanding organization," said Michael Brauser, CEO of Naviant. "Rick's expertise in IPOs, investor relations, private capital offerings, financial management, mergers and acquisitions, and strategic planning will benefit Naviant as we become the world's e-mail marketing powerhouse." Prior to joining Naviant, Schell was CFO at NetByTel, Inc., where he handled all the company's financial responsibilities including financial reporting, budgeting, private equity offerings, acquisitions, human resources, financial planning and strategy. From 1994 to 2001, Mr. Schell was Executive Vice President and CFO of Daleen Technologies in Boca Raton. At Daleen, Schell was responsible for raising over $100 million in private and public capital, including managing the company's initial public offering in October 1999. "I am very excited to join this remarkable management team at Naviant," said Richard Schell. "This company combines astonishing profitable growth and has unlimited potential in the marketplace." Mr. Schell has also held positions as Vice President of Finance and Chief Financial Officer for the public company Fibercorp International, Inc. and was a Partner with KPMG Peat Marwick prior to that where he advised clients in business strategy, strategic planning and financial strategy. He received his Bachelor of Science in Accounting with honors from Western Kentucky University and has been a Certified Public Accountant since 1973. Naviant is a leading provider of integrated precision marketing tools for online and offline environments, enabling marketers to identify, target, reach and build relationships with consumers. Naviant's database is currently at more than 60 million consumer profiles and growing. Naviant's clients include AT&T, American Express, Circuit City, Microsoft, Oracle, Pizza Hut, etc. For more information visit their website at www.naviant.com Contact: Glen Calder, 561-750-9800 x16, or gcalder@transmediagroup.com