Bank Leumi USA Retains TransMedia To Help Make Private Banking Customers Feel At Home In South Florida PR Newswire -- March 18, 2002 BOCA RATON, Fla., March 18 /PRNewswire/ -- Bank Leumi USA, the largest wholly-owned subsidiary of Bank Leumi le-Israel, Israel's leading banking group, today announced it has retained the TransMedia Group to assist in developing a community relations program in South Florida that will underscore the bank's commitment to serving communities wherever it has banking operations. Bank Leumi USA (BLUSA) recently acquired all the insured deposits of the former Net 1st National Bank in heart of Boca Raton, dramatically expanding its reach to South Florida. The branch office has reopened as Bank Leumi USA. Thomas L. Hoffman, a 25-year veteran of BLUSA has been appointed to manage the branch. "Bank Leumi USA looks forward to bringing the diverse products and services and strength of more than 50 years of experience to the South Florida community. Bank Leumi USA specializes in private banking and the apparel, diamond/jewelry and real estate industries," said Dr. Zalman Segal, Chief Executive Officer of Bank Leumi USA. "Our philosophy is about attentive, professional and personalized service. We look forward to bringing this 'quality difference philosophy' to Boca Raton and the South Florida community," he said. Bank Leumi USA (BLUSA), member FDIC, is a New York State-chartered bank, with assets of $4.1 billion and branches in New York, Chicago, Beverly Hills, Encino and San Jose, California. BLUSA is the largest subsidiary of Bank Leumi le-Israel B.M., a recognized force in international banking with assets exceeding $52 billion, this year celebrating its 100th anniversary. The Leumi Group serves clients worldwide through over 300 branches and offices in Israel and major world financial centers in 19 countries. TransMedia Group serves clients in New York, California, Europe and Israel and is one of the fastest-growing public relations firms in the country. Contact: Michelle Soudry, +1-561-750-9800, ext. 19, or msoudry@transmediagroup.com