USAHOTELGUIDE.COM WINS TRAVEL INDUSTRY EQUIVALENT OF AN OSCAR FROM THE NATION'S TOP WEB SITE RATING ORGANIZATION, GOMEZ.COM

Contact: Mark Hopkinson 561/750-9800 x15
Email: mhopkinson@transmediagroup.com

FOR IMMEDIATE RELEASE
NORTH PALM BEACH, FL., Aug. 22, 2000.-USAHotelGuide.com has won the travel industry's Internet equivalent of an Oscar for best overall hotel reservation web site, it was announced today by Gomez.com, the widely-respected industry web site rating organization and e-commerce authority.

USAHotelGuide.com not only won top overall ranking, but swept top honors in several categories, including "Ease of Use", "On-site Resources" and "Vacationer Profile," drawing praise from Gomez.com for providing consumers with destination guides and lists of hotels pre-checked and approved as "Family Friendly."

In reporting the quarterly ratings in its online Scorecard, Gomez.com said, "USAHotelGuide.com stole the show" and deserves high marks for adding an availability search tool to its homepage, among other things. According to the eCommerce authority, USAHotelGuide.com added a most-popular destination function to the location search tool on its homepage, which allows consumers to simply click on the destination of their choice. "The site employs consistent navigation throughout and maintains a location search field right up to the registration page," Gomez.com reported.

With its sweep of the top awards, USAHotelGuide.com cruised well ahead of its nearest competitors as well as Web sites operated by major hotel chains such as Hilton, Marriott, Westin, Sheraton and Wyndham.

USAHotelGuide.com is owned by WorldChoiceTravel.com, which uses the same hotel booking technology in its business-to-business affiliate program worldwide.

"We're thrilled and deeply honored to receive this glowing recognition by the leading authority on travel web sites," said Bill Snyder, CEO of WorldChoiceTravel.com. "We're proud to be able to say that we've earned high marks from Gomez.com not once but twice this year and it's a special honor to have taken first place overall in their summer rankings. It shows the value and consistency of our business model," Snyder said.

WorldChoiceTravel.com's online travel technology provides detailed property and rate information for over 35,000 hotels and resorts worldwide. The company operates a business-to-business Internet affiliate program providing its private-labeled hotel engine for over 130 companies around the world, including Midwest Express Airlines and Spirit Airlines. WorldChoiceTravel.com also offers airline and car rental reservations and golf vacations. Travelers have access to over 120 major hotel brands in nearly 10,000 destinations worldwide, complete with discounted rates where available. The company also provides destination content including interactive maps, activities, events and places to visit.

"With the phenomenal growth of our global affiliate program coupled with this highest recognition from Gomez Advisors we are justly positioned at the top of the market," said Rick Schneider, Vice President of Global Business Development at WorldChoiceTravel.com. "It serves to further illustrate the value to our partners of the suite of innovative online travel services we have designed, aimed at further empowering travelers using the Internet."

Incorporated in 1983, WorldChoiceTravel.com is one of the largest online hotel reservation companies in the United States. It also operates The Florida Hotels and Discount Guide at www.flhotels.com .

Gómez is the e-commerce authority for both consumers and e-businesses. It provides an unparalleled view of online customer experience by combining industry specific expertise, a thoroughly objective and extensive Internet evaluation methodology, and high-quality community ratings and reviews of online businesses.