TransMedia GROUP NAMES FORMER BRITISH MEDIA
STRATEGIST MARK HOPKINSON AS PRESIDENT

Contact: Alan Brown 561/750-9800 x21
abrown@TransMediagroup.com

FOR IMMEDIATE RELEASE:
BOCA RATON, FL., June 13, 2000--Mark Hopkinson, a former broadcast media strategist for the British Government, today was named President of The TransMedia Group, one of the country's fastest-growing independent public relations firms, according to a recent industry survey, it was announced today by TransMedia's Chairman Thomas J. Madden.

"Mark's experience as a BBC-trained broadcast journalist, plus his 16 years of service with the British government working under three Prime Ministers, undoubtedly will help us to position The TransMedia Group as one of the pre-eminent PR firms in the U.S. and internationally," said Madden.

"Having spent much of his career working in the British Press Office in New York City, Mark has gained the respect of countless media professionals, which already is proving to be an asset to our national media relations efforts," said Madden. Hopkinson, aged 42, joined TransMedia last October as Vice President Client Services and Media Relations, a new position. He now succeeds Margie Adelman, who left the firm.

TransMedia was established in l981 in New York City by Madden, a former Vice President, Assistant to the President, of NBC in New York. In l988, Madden relocated the firm to South Florida.

TransMedia represents clients worldwide and has a publishing and an Internet marketing division. The firm's revenue growth of 183 percent last year made it the second fastest-growing independent PR firm in the U.S. The firm has won numerous awards and recognitions for its national publicity campaigns, including a Bronze Anvil from The Public Relations Society of America for a public service campaign it conducted for The City of New York. Madden, the firm's founder, is the author of SPIN MAN, a book published by TransMedia Publishing last year about the public relations business.{main}