SPIRIT AIRLINES TAKES OFF ON A STRATEGIC ALLIANCE WITH WORLDCHOICETRAVEL.COM

Contact: Mark Hopkinson 561/ 750-9800 x15
Email: mhopkinson@transmediagroup.com

FOR IMMEDIATE RELEASE
NORTH PALM BEACH, FLORIDA. AUG. 25, 2000 - WorldChoiceTravel.com announced today that Spirit Airlines has begun using its award-winning Internet hotel reservation and travel technology services to enhance the airline's website.

The deal delivers online hotel reservation access in every major hub city served by Spirit Airlines and expands World Choices, the business-to-business Internet affiliate program designed by WorldChoiceTravel.com to private label hotel and other travel services for the websites of strategic partners like Spirit Airlines.

"As more travelers embrace the Internet as a means of researching and booking flights, the agreement with WorldChoiceTravel.com empowers Spirit Airline ticket bookers with the ability to also make online hotel reservations in all the cities we serve," said Spirit Airlines CEO Ned Homfield.

Travelers visiting the Spirit Airlines web site www.SpiritAir.com to book airline tickets will now also be able to make online bookings at the more than a thousand hotels located in the Spirit Airlines destination cities of Atlantic City, Cleveland, Detroit, Ft. Lauderdale, Ft. Myers, Islip, Los Angeles, Melbourne, Myrtle Beach, Newark, New York, Orlando, Tampa, and West Palm Beach. Spirit Airlines plans to begin service to Chicago and Washington D.C. in the fall

WorldChoiceTravel.com will pay commissioned partners like Spirit Airlines, a percentage on online bookings made through website links. Partner sites seamlessly link to WorldChoiceTravel.com to take advantage of a powerful search engine delivering online hotel reservations in seconds, while still retaining their own site brand and identity.

Rick Schneider, Vice President of Global Business Development for WorldChoiceTravel.com believes these features will be equally attractive to other airlines, "We're expanding the number of airline companies in our client base. With state-of-the-art, online access to some 35,000 hotels in over 170 countries and the ability to share our revenues we have a cutting edge product to offer. By linking to our website, airlines in the U.S. and abroad can bring new value via the Internet and earn greater passenger loyalty," Schneider said.

Travelers utilizing the WorldChoiceTravel.com hotel booking engine on affiliate sites can make online reservations with over 120 major hotel brands in nearly 10,000 destinations worldwide complete with discounted rates where available. The company also provides destination content including interactive maps, activities, events and places to visit. "Family Friendly" content is also included with advice for families traveling with children.

WorldChoiceTravel.com Inc. also operates the consumer website USAHotelGuide.com which is rated # 1 by the E-commerce authority, Gomez.com, as the easiest to use online hotel reservation and travel website in the world. It also offers The Florida Hotels and Discount Guide at www.flhotels.com. Incorporated in 1983, it is one of the largest online hotel reservation companies in the United States.