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BEVERLY SASSOON & COMPANY™ RETAINS THE TransMedia GROUP CONTACT: Mark Hopkinson 561/750-9800 x14 FOR IMMEDIATE RELEASE: TransMedia said Beverly Sassoon & Company is developing a variety of new consumer products for multi-channel distribution, from licensing to retail, starting with a sleek array of contemporary oxygenated-enhanced products designed for network marketing. Among current and future products are distinctive skin care creams, nutritional supplements and apparel goods, all embracing Beverly Sassoon & Company's philosophy of "Common Sense Living." "We're thrilled to be publicizing Beverly and Elan Sassoon's expansion into new product areas," said Thomas J. Madden, TransMedia's Chairman. Beverly and Elan will be sharing their talent for success, initially, in the network marketing industry." According to Elan Sassoon, "Common Sense Living" embodies an individual's inner wisdom that whispers its authority in ways that strike balances in our personal, professional and spiritual endeavors. It's the cornerstone of our company, radiating through our policies and contemporary products." Beverly Sassoon & Companyä holds the worldwide exclusive rights to the name and likeness of Beverly Sassoon and Elan Sassoon. It develops, markets and licenses a variety of health, wellness, beauty and high fashion products designed for 'Common Sense Livingä' The Company is publicly traded. (OTCB:ICMK) Certain statements set forth herein that are not historical are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, risks related to market acceptance of and demand for the Company's products and services by customers, continued relationships with and pricing dependence for third-party suppliers, and continuity of existing government regulations and policies. Forward-looking statements are based upon assumptions deemed reasonable by the Company, but which may prove to be inaccurate. {main} |
