THE SOUTH FLORIDA CHAMBER OF COMMERCE RETAINS THE TransMedia GROUP FOR PR

CONTACT: Silvana Rodriguez 561/750-9800 x21
E-mail: srodriguez@TransMediagroup.com

FOR IMMEDIATE RELEASE
Fort Lauderdale, FL, October 18, 2000 -- The South Florida Chamber of Commerce has retained The TransMedia Group for public relations to assist it in building memberships and promoting partnerships between businesses.

"We're proud to have been selected to provide public relations services to this organization that is working to further the commercial reach of local businesses," said Mark Hopkinson, President of TransMedia. "The South Florida Chamber of Commerce is forming strategic alliances with other chambers in the tri-county area, maximizing opportunities for its members."

By providing networking opportunities and increasing exposure, the South Florida Chamber of Commerce helps businesses and organizations develop stronger ties with one another at local, national and international levels. "Our goal is to help each and every member develop a program tailored to their needs that will empower their business and promote economic growth," said Al Otero, Executive Director of the South Florida Chamber of Commerce.

As part of an on-going program to develop unique venues for its members, the South Florida Chamber of Commerce is forming alliances with other chambers and organizations, or what they call "sister chambers." "We want to position ourselves as an innovative resource for the business community and forming alliances with other chambers is something that's never been done before. This will provide new and different opportunities for our members."

The South Florida Chamber of Commerce promotes, supports and develops the interest of the business community. Its mission is to enable a favorable climate for cooperative partnerships between local, national and international organizations.