Press Releases

NATION'S FIRST TV SPIN-OFF FROM A WEBSITE--MONEYWATCHTV.COM--DEBUTS ON PAX

Entertaining Format Aims To Make Families 'Internet Smart' About Finances

Contact: Mark Hopkinson 561/ 750-9800 x14
Email: mhopkinson@TransMediagroup.com

FOR IMMEDIATE RELEASE:
WEST PALM BEACH, FL., June 7, 2000.--More than 80 million PAX TV households across the country now have the opportunity to wake up Monday-thru-Friday to a lively, informative new show called MoneyWatchTV.com, designed to make them "Internet Smart" about family finances.

A spin-off from its own website, MoneyWatchTV.com debuted nationwide with a dot-com-friendly approach to helping families improve their finances. Snappy, easy-to-follow tips, news and advice on how to make the most of the Internet are presented by anchor Denise Jakows, with field reports by Angela Manfredi and Ed David.

The half-hour TV spin-off is the creation of veteran broadcaster Mary Tomlinson, who believes the show is the first to combine an Internet site and a daily network TV show to empower mom, dad and the children with "Internet Smarts." "We take the whole family by the hand safely along the information highway, stopping at insightful lookouts along the way so they can see the best ways they can use the Internet to address their everyday financial concerns," she said.

"While the Internet is accessible to nearly 60 percent of all Americans, millions of families still are confused or leery about it, with the result that they're not taking full advantage of the good things it has to offer," Tomlinson said. The show includes segments on how to go online to trade stocks, auction merchandise, get the best loan or mortgage, make the best travel arrangements or find the best daycare.

"The family focus of MoneyWatchTV.com fits well with our programming lineup on PAX," said Lowell "Bud" Paxson, Chairman of Paxson Communications Corporation. "The show not only mirrors our philosophy of providing entertaining programming for our viewers, but extends it to helping families with their finances," he added.

MoneyWatchTV.com is broadcast from 6:30 to 7 A.M. daily on PAX TV and on the MoneyWatchTV.com website continuously. TV anchor Jakows and reporters Manfredi and David bring nearly 40 years of combined television experience to the show, including stints at WPTV-TV (NBC), WPBF-TV (ABC) and WXEL-TV (PBS).

MONEYWATCHTV.COM - SHOW FORMAT

Mary Tomlinson, creator of MoneyWatchTV.com says the shows anchor, Denise Jakows taps into her extensive background in medical reporting to present a daily feature called, "Health Link." "She demonstrates the best ways to use the web to gain information that can improve health, fitness, and well being-- from on-line prescriptions, to the latest advances in medicine," she said.

"We also present the "big news" stories but with an in-depth, easy-to-understand look. What will it mean to the average person buying a new home, if interest rates go up? What will a Microsoft break-up mean to windows™ users? How are PCs protected from computer viruses? Our Field Reporter, Ed David investigates answers to questions like these," said Tomlinson.

"Our chief web reporter, Angela Manfredi presents a segment with the "CLICK PICK" of the day, highlighting web pages that have been recommended by viewers. We're also showcasing web deals, special sales, incentives and every day we produce an in-depth interview with someone who can help show viewers how to make the most of their money, answering viewer questions like how to save money or invest in 401K's," she said.

According to Tomlinson, another segment called "NET LINK," offers an informative, yet simple comparison of popular web sites, showing what's best and what's not. "With "TECH CHECK," we present a daily feature on the latest technological advances, from advice on how to buy a digital camera, to the latest electronic toys for children, while "PARENTING PORTAL," presents a quick tip that can help parents navigate the World Wide Web. This will include web sites to consider, effective filters and advice on teaching children how to use the Internet or monitoring know what they look at. Every parent needs to see these tips, every day," she said.