TransMedia GROUP REPORTS RECORD EARNINGS,
MAKING IT ONE OF AMERICA'S FASTEST GROWING PR FIRMS

Contact: Mark Hopkinson 561/ 750-9800 x14
Email: mhopkinson@TransMediagroup.com

FOR IMMEDIATE RELEASE
BOCA RATON, FLORIDA. JAN. 25, 2000 - The TransMedia Group reported today that its revenues doubled in 1999 and tripled in the last three years to more than $1.5 million, making the independently-owned firm one of the fastest growing PR firms in the country.

"TransMedia's significant earnings growth has allowed us to leapfrog from the middle of the pack in rankings of South Florida's PR firms to the top ten," said TransMedia's Chairman and Founder, Thomas J. Madden.

Announcing the news in a "thank you" to his staff today, Madden said, "These are the just deserts of a terrific team effort here at TransMedia, led by Margie Adelman, our dynamic president. If we keep growing at this rate, we will be the largest PR firm in South Florida by 2001."

To help manage its growing portfolio of PR and publishing clients, TransMedia last year named former top U.S. media strategist for the British Government, Mark Hopkinson, TransMedia's Vice President of Client Services and Media Relations. "We needed someone with Mark's international media and strategic planning experience to help us manage our expanding client base," Madden said.

Meanwhile, the firm's Publishing Division is also expanding. According to Madden, it recently released its newest book, The Psoriasis & Eczema Solution (TransMedia Publishing, $24.95) "offering hope to millions of sufferers of two dreadful skin conditions." Distributed by Ingram Books, the title has already garnered record pre-publication orders. "It will be the biggest seller we've published to date," predicted Madden.

TransMedia also promotes titles from other publishers, including that of compelling new fiction writer, Gisela Huberman. Her first book, Love Songs For The Dead, published this month by Laredo Publishing of Beverly Hills, is being marketed by TransMedia.

Last August, The TransMedia Group moved into more spacious facilities, which it purchased to accommodate its rapid expansion. The firm occupies the top floor at 240 W. Palmetto Park Road in Boca Raton. Its current client base includes a growing number of the high tech companies located in South Florida, including @ The Mall, TradeWorld2000, SISCO Systems Inc., 186K and USAHotelGuide.com{main}