TransMedia and Haft Group Form Strategic Alliance Expanding Financial Public Relations and Media Relations Services PR Newswire -- December 11, 2001 Alliance Will Focus on Emerging Growth Companies NEW YORK and BOCA RATON, Fla., Dec. 11 /PRNewswire/ TransMedia Group announced today an affiliation with The Haft Group, Inc., the 25-year-old New York City investor relations and financial PR firm. The announcement was made jointly by TransMedia's Chairman Thomas J. Madden and Herbert L. Haft, CEO of The Haft Group. In making the announcement, Mr. Madden said the joint venture will give TransMedia access to financial markets, enhanced investor relations capabilities, and a presence in Manhattan and other key Eastern markets. Mr. Haft noted that this affiliation will provide The Haft Group with greater access to the Florida marketplace as well as expanded communications capabilities in Europe and Asia. "This is an ideal joint venture that will strengthen and expand the complimentary services our two firms offer to our respective clients, particularly to qualified niche companies seeking to tap into capital markets through public offerings, secondary financings or strategic alliances," said Mr. Haft, who was a partner of two New York Stock Exchange member firms and a former vice president of PR for the then Warner Communications prior to forming The Haft Group. According to Mr. Madden, a former vice president of NBC, "This affiliation with The Haft Group will enable us to offer financial solutions and resources to companies who come to us with great ideas, thus enabling them to implement and market them effectively." TransMedia's chairman also said, "This new relationship with The Haft Group will facilitate our working in tandem with attorneys, accountants, brokers, bankers and high net worth individuals to provide custom-designed investor relations and PR services." Founded in 1974, The Haft Group, Inc. was restructured in 1995 to specialize in corporate finance and investor relations for small- and medium-sized businesses seeking IPO and M&A activities. The firm has represented U.S. and Canadian public companies in such industries as manufacturing, biotechnology, pharmaceutical, banking, computer services, real estate, retailing, healthcare and natural resources. The TransMedia Group, established in 1981, serves clients worldwide from its headquarters in Boca Raton, FL. Contact: Mark Hopkinson 561/750-9800 ext. 15 E-mail: mhopkinson@transmediagroup.com The Haft Group Inc. 212/ 759-8865 E-mail: herbhaft@aol.com