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New 'Color Liquid' Company Isn't Your Father's Paint: Eco-Friendly BUNGALOO,
Powered by Benjamin Moore, Is on a Mission to Re-Color the World
Research Shows that, like Music, Color Evokes Strong Emotions: Bungaloo Aims
to Connect with Young Adults and Pop Culture
9/10/2009
Please don't dare call Bungaloo's 80
designer-selected 'color liquids'. . .paint! The execs at two-month-old
Bungaloo (www.mybungaloo.com) get emotional over color, and rightfully so --
research shows that color evokes the same strong emotions as music.
"Color is in everyone's lives and tied to so many emotions. We want young
people to have fun and enjoy it," says Bungaloo's Co-Founder and Chief Looie,
Julia Miller.
The eco-friendly, zero-VOC, color-liquids company is exploring color in ways
that aren't traditional to the paint industry; like bursting onto the music
and pop culture scene. From San Francisco Music Festivals to Berkeley's
Caltopia and Bonnaroo, Miller says they are 'getting out there' and connecting
with younger people.
Call it 'Color with a Cause' -- Bungaloo is on a mission to share and inspire
and re-color the world. Every festival appearance is linked to a social cause
-- most recently, their cause screamed "Green." Bungaloo provided Caltopia
with a gigantic canvas and thousands of students painted shades of green,
blue, and yellow onto the tree.
"The first 1000 students who participated also helped to erase their carbon
footprint. For each student, we had a tree planted in a deforested region of
the world," says Miller.
Bungaloo rewarded students with a donation card from www.SeedOurFuture.org.
They could then register online and select where their tree will be planted.
"We think it's great that a new company has launched with paint guns blazing,"
said Seed Our Future Founder Robert Stillman. "Bungaloo has found a way to
effectively reach young people, raise social awareness and colorfully
demonstrate ways to erase carbon footprints. It's a 'stroke' of genius."
About Bungaloo: Committed to exploring the fun-side of color, Bungaloo
packages paint in untraditional kits. They used designers to pick out the
hottest and most classic colors to keep the selection process less
overwhelming. The Color Liquids are shipped, samples are available, and kits
are customized to your needs and square footage.
About Seed Our Future: Seed Our Future provides companies a way to plant trees
in deforested areas worldwide, thereby reducing their carbon footprint while
creating an eco-friendly product.
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