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TransMedia Group to Launch PR Campaign for South African Kwandwe Private Game Reserve With Full-Page Ad in New York Times
05/30/2006
Kwandwe Private Game Reserve ( http://www.kwandwereserve.co.za ), a natural, culturally rich and historically fascinating private game reserve covering nearly 60,000 acres in the heart of South Africa's malaria-free Eastern Cape, has retained TransMedia Group for advertising and public relations.
The campaign kicks off with a full-page, color ad in the June 4 Sunday Travel Section of The New York Times.
"Roaming Kwandwe Reserve's wild, yet gentle landscape in the presence of magnificent lion, black and white rhino, buffalo and elephant, makes a natural and fascinating climax to any journey along the world-famous Garden Route," said TransMedia Chairman Thomas J. Madden.
Kwandwe Reserve offers an exceptional safari experience in a region steeped in history and culture. The Great Fish River was a hotly contested border during the Frontier Wars of 1779 to 1878 between the Xhosa nation, Dutch farmers and 1820 Settlers from England. Kwandwe's reception building is a Frontier War-era fortified homestead and the Reserve boasts its own intimate chapel.
Kwandwe Private Game Reserve features exceptional safari lodges and an assortment of comfortable accommodations, including elegant thatched stone and glass suites integrating local African culture with colonial settler history, said TransMedia travel publicist Kim Morgan.
Set along the aloe-studded banks of the Great Fish River, the suites feature private plunge pools and spacious thatched game viewing decks with breathtaking river views. Delicious Pan-African cuisine is served on private decks, in the candlelit dining room or enjoyed in the boma or outdoor dining area, she said.
Kwandwe Private Game Reserve is a proud member of Relais & Chateaux.
TransMedia Group is a full-serve public relations firm serving clients worldwide since 1981.
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