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Kerzen Hires Transmedia Group to Light up Its Grand Opening in November at Mizner Park in Boca Raton
9/17/2007
The maker of the world's finest handmade, art-designed candles, Kerzen (www.KerzenCandles.com), set to open its first store in the United States here at Mizner Park in November, has selected TransMedia Group to brighten its grand opening with publicity.
"It's always gratifying to have been chosen to represent the best in class in any industry and certainly Kerzen makes candles that are the top of the line in both quality of materials and artistic design," said Thomas J. Madden, chairman of TransMedia (http://www.transmediagroup.com).
Their beautifully-appointed store will have a sleek, contemporary look with candles displayed like individual works of modern art, which they are," Madden said. "Each Kerzen candle was created by a noted sculptor and handcrafted by a superbly-talented master artisan," he added.
"We selected TransMedia as our PR firm because of its long history in successfully promoting art and art objects sold at retail, as well as the major openings TransMedia has conducted at top galleries in New York City, " said Paul Luna, Kerzen's Executive Director. "I don't think we could have chosen a more effective PR firm to communicate to consumers that all candles are not created equal," he said.
According to Gabriela Nunez, Director of Media Relations at TransMedia, "one of the key message points we'll be delivering to consumers is that most candles made in places like China and Egypt comprise inferior paraffin and wicks that are not good to inhale, whereas Kerzen uses only the highest-grade materials from Europe in its candles that are the best, safest and most beautiful to have in ones home."
TransMedia will unveil Kerzen candles as museum-quality works of art worthy of exhibition at any gallery for each one is stunningly elegant, exquisitely designed and hand carved by some of the worlds greatest wax sculptors.
About Kerzen
Kerzen based in Lima, Peru is an internationally acclaimed creator and maker of award-winning, art designed, hand-crafted candles made from the finest ingredients, including highest-grade paraffin and wicks imported from Germany. The company is a global leader in producing artistically designed candles.
About TransMedia Group
TransMedia is a leading full-service PR firm serving clients worldwide since 1981. The firm operates from its headquarters in the TransMedia Building in Boca Raton and has offices in New York and London.
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