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TransMedia to Publicize Jupiter Uniforms' Expansion to New Headquarters and Steep Mark Downs on Current Stock
Jupiter Uniforms has retained TransMedia Group to publicize its plans to dramatically expand its business at its new headquarters on Indiantown Road, in Jupiter while they are selling out current inventory at steeply discounted prices.
TransMedia (www.transmediagroup.com) said publicity will emphasize how employee/student uniforms build brand awareness, respect and team spirit.
TransMedia said it will get the word out to schools, public safety departments and medical facilities that prices are slashed on current stock at Jupiter Uniforms' current location on U.S. 1 and Old Dixie Highway and embroidery is free, a feature that distinguishes Jupiter Uniforms from its competitors.
Jupiter Uniforms will be moving in October to the new, much larger location on Indiantown Road, where TransMedia will organize a grand opening celebration, said TransMedia's Manager of Public Relations Abby Blake.
According to TransMedia, Tequesta residents Scott and Soraya Nichols, owners of the business, are spending $1.1 million to refurbish the former Jupiter Courier building and create many new jobs.
"Our publicity will stress the need for uniforms, since students, medical workers, police officers and fire fighters need uniforms no matter what happens to the economy," she said.
"Underlying this expansion is our client's upbeat attitude about the uniform business, which they regard as a necessity, not a luxury," she added. "They have a niche market and within a five-mile radius of their new location are nearly 100,000 people and approximately three percent have a medical license, which our publicity will target."
TransMedia's publicity will emphasize the following points that make Jupiter Uniforms stand out from competitors:
In the medical area, Blake said they have the largest selection of prints in all of Martin and Palm Beach County as well as the largest selection of sizes for solids, all the way to 5XL in many styles and a separate men's section with a variety of brands and styles, all 25% off.
For police, Jupiter Uniforms will be the only retailer in northern Palm Beach, southern Martin counties to carry a full line of police/fire and EMS uniforms as well as boots, belts, flashlights, holsters, etc.
TransMedia said the big publicity push will be in school and team uniforms in February through May.
TransMedia Group, based in Boca Raton, serves clients worldwide.
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